Daisy Wallace Joins Ketchum Pleon as Content Consultant

LONDON, February 7, 2011 /PRNewswire/ --

- Two New Digital Strategists Complement Agency's Growing Capabilities

Daisy Wallace, formerly of The Television Consultancy (TVC), has been appointed to the new role of Broadcast and Content Consultant at Ketchum Pleon, one of the world's leading PR consultancies, where she will be responsible for overseeing the end-to-end creative and production of visual content for social media campaigns and advising a broadcast strategy. Her focus will be on developing innovative and original storytelling solutions and creating interactive opportunities that are seamlessly integrated throughout client PR programmes.

"I'm really excited to join Ketchum Pleon," said Wallace. "It's an incredibly creative and forward-thinking environment, and it will be a great opportunity for me to combine my storytelling and creative skills with Ketchum Pleon's wide-reaching network of PR professionals." Wallace's background is in broadcast journalism, broadcast consultancy and leading teams who deliver integrated communications across all disciplines, i.e. broadcast, digital and traditional PR. Most recently she worked on financial, public sector and arts campaigns for clients that include Virgin Atlantic, Louis Vuitton, Visa and British Gas. Wallace has already begun supporting campaigns for Ketchum Pleon's healthcare and consumer products clients.

"The integration of PR and social media is reshaping communications bringing new understanding of audiences, evolving how we engage and retain communities and increasingly how we measure and optimise campaigns," said Avril Lee, partner and deputy CEO of Ketchum Pleon London. "Daisy's new role will help Ketchum Pleon deliver market-leading social media content as we help position our clients in this fast-paced, instantly developing sphere of fully integrated communications," added Lee. In addition, Wallace represents an important creative resource for Ketchum's large global network of creative and digital specialists.

In addition to Wallace, Ketchum Digital recently added two Digital Strategists Kate Matlock and community management expert Alastair Sibley, both based in London.

Educated on three continents, Matlock recently completed her M.A. in design studies at Central Saint Martins, where she studied the link between online profiles and Internet searches in relation to trust. At Ketchum Pleon, she will be responsible for stewarding client brands and reputations online and creating content that delivers measurable and impactful results that match clients' business and communications objectives.

Sibley began his work with online communities in 2002 at part of the Channel4 community management and moderation team. Armed with a passion for community management and a solid technical understanding of the Web and its cultural foundations, Sibley brings to Ketchum Pleon wide range of experience, having worked for large public-facing corporations such as Associated Newspapers, small Web start-ups, and even community-focused brand research consultancies.

"As we continue our strategy of embedding experienced digital expertise in offices across our global PR network, our clients - worldwide and domestic - will benefit immensely from the energy, enthusiasm and expertise provided by Kate and Alastair," Lee added.

About Ketchum Pleon

Ketchum Pleon is one of the largest, most geographically diverse communications consultancies and the established European market leader. Worldwide, Ketchum has more than 2,000 employees in owned operations and operates in 66 countries with more than 100 owned and affiliated offices. Ketchum is a unit of Omnicom Group Inc. (NYSE:OMC; http://www.omnicomgroup.com). Additional information on Ketchum Pleon and its award-winning work can be found at http://www.ketchumpleon.com.