Dannii Minogue's First Ever Beauty Collaboration Flies off Shelves With Record Sales...

LONDON, June 17, 2011 /PRNewswire/ --

- With Photo

Dannii Minogue's favourite lash product, ModelCo's FIBRE LASH Brush on False Lashes is a sell-out on its first day of launch. Thousands of women across the country have flocked into Boots the buy the latest must-have beauty trend FIBER LASH.

Boots have set up a waiting list in-store and are working around the clock with supply teams to ensure there is stock of this latest must have to meet the demands.

"ModelCo's FIBRE LASH is the most innovative beauty product we have seen at Boots for a long time! ModelCo have truly hit the nail on the head with this unique lash product, we have seen a real buzz amongst stores and customers like no other recent launch. Both sales and the customer demand for this wonder product, is just amazing!"  Cari Wilford, Boots Beauty Buying Manager

"Sales have well exceeded my expectations. UK women have fallen in love with FIBRE LASH as it truly delivers instant results" Shelley Barrett CEO ModelCo

Note to Editors:

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