DECORTÉ and SELFRIDGES Partner in Exclusive U.K. Launch - Kate Moss Fronts Brand as Global Face and Brand Ambassador

LONDON, October 10, 2017 /PRNewswire/ --

KOSÉ Corporation (TSE: 4922) to launch DECORTÉ, its prestige skincare and colour cosmetics brand, in an exclusive distribution arrangement with Selfridges. Currently available in Asia, North America and Italy, Selfridges will be the first U.K. entity to offer DECORTÉ. Kate Moss serves as global brand ambassador and will be the face of DECORTÉ in her native England.

"We are thrilled to launch our coveted DECORTÉ brand exclusively in Selfridges Oxford Street, an iconic cultural landmark known for providing women with the freedom to indulge themselves," said Kazutoshi Kobayashi, President and CEO, KOSÉ Corporation. "After years of leading the skincare industry in Asia, we are excited to finally introduce English women to our innovative products which combine nature, wisdom and advanced science to reinvigorate skin and enhance natural beauty."

"I am so proud that Selfridges will be the first retailer to launch DECORTÉ in the U.K. We admire the brand for its future-gazing approach to skincare and colour innovation; DECORTÉ's dynamic and expert collections will make it an unmissable addition to our Beauty Hall," says Selfridges Director of Beauty, David Legrand. "With Kate Moss as brand ambassador, our customers will instantly feel a connection with DECORTÉ and will be excited to try and use her go-to products for the first time in the U.K."

Ms. Moss has been the face of DECORTÉ since 2015 and she has passionately lobbied for the products to become available in England. As an instant fan of the brand, she enthusiastically stated, "I can really see a difference in my skin since I started using DECORTÉ. These products are amazing - I want more!"

Described as one of Asia's best-kept secrets, DECORTÉ skin care is widely popular for combining the ancient practice of Eastern Medicine with techno-innovation science. With over twelve years of product development and partnership with Nobel Prize winning laboratories, each DECORTÉ skincare formula includes Vi-Fusion™ - a radical new approach that works to holistically strengthen, regenerate and empower skin on multiple levels to unleash its natural life-force from within.

Ms. Moss will participate in launch events scheduled for next month at Selfridges Oxford Street.

About Kosé Corporation

KOSÉ Corporation was founded in 1946 by Kozaburo Kobayashi with a vision and passion to provide people with dreams and hope during the post-war period. Today, with over 7,000 employees, KOSÉ continues the legacy of its founder with a commitment to its customers of creating quality products that exceeded expectations. With research and innovation at its core, KOSÉ has hundreds of registered patents and a portfolio of 36 brands that sell to multiple channels across Asia including department stores, specialty stores, drug stores and direct.

ABOUT SELFRIDGES OXFORD STREET

Voted the World's Best Department store, Selfridges Oxford Street is an iconic London landmark and a luxury shopping experience home to both affordable and premium brands. From fashion, beauty, timepiece, jewelry, home & technology and haute cuisine, Selfridges specialises in satisfying every need. No one visit to Selfridges is ever alike, with bespoke in-store installations and events such as the Shakespeare refashioned Theatre and The Body Studio. In addition to the store's unrivalled collection of brands, its six floors of amazing dining options are perfect for a relaxing coffee or sophisticated dinner.