DeSL Strengthens its US Team With the Appointment of Marc Friedman as Vice President of Sales

CARDIFF, Wales, October 22, 2012 /PRNewswire/ --

DeSL a global company delivering integrated web based solutions for the Fashion, Apparel, Textile and Footwear sectors, announce Marc Friedman as the Vice President of Sales for North America. New York based Friedman will be responsible for strategy and sales of DeSL solutions across the region and has already made an immediate impact in developing new business. Prior to joining DeSL Friedman also held positions at Simparel, Centric Software and Lectra.

DeSL can already count leading global brands as customers including Calvin Klein, VF Corporation, Bench, Bravissimo, Lyle & Scott, GRI Group plus many more, equally customers also include some of the world's largest fashion manufacturers. The Company plans to build on its growing US customer base which also includes renowned brand names such as Men's Warehouse, Nautica and Isaco.

Colin Marks CEO of DeSL commented, "I'm delighted to have someone of Marc's calibre and experience on the team. We spent a long time searching for a suitable person to fill the role at DeSL and spearhead our North American operations. We are not a conventional 'old hat' software provider, our solutions are new, innovative and push the traditional boundaries between business and software processes. Marc's previous experience, business knowledge and approach have blended perfectly with DeSL's goals. I'm delighted that Marc has already made an immediate impact and secured important clients such as Colorado based Elope, a wholesale costume company and another renowned manufacturer."

On his appointment Friedman commented, "I'm delighted to be given this opportunity to further develop DeSL's business across North America. A key strength of our products is that we offer a complete end to end PLM & ERP solution and is already being successfully used by a number of clients in the US. In addition to this, another key factor why clients select our solutions is down to the technology - the DeSL solution is completely scalable and we are one of the few companies to deliver solutions to the industry built entirely using Microsoft.Net. Not only does this make our solutions completely flexible, it gives assurance to our clients that they are using solutions developed by the latest industry software standards."

Note to editors

DeSL is a global company delivering integrated web based end to end solutions for the Fashion, Apparel, Textile and Footwear sectors.  Applications include PLM, ERP, SRM and E-Commerce modules, designed specifically for fashion & footwear companies operating in retail, wholesale and manufacturing sectors. DeSL is also one of the few companies to deliver solutions built entirely using the Microsoft. Net framework.

The  Company headquartered in the UK has been delivering solutions to the fashion industry since 2002, customers include some of the world's most renowned fashion brands and largest fashion manufacturers. DeSL has a global customer base covering United Kingdom, United States, Western Europe, China, Sri Lanka, Cambodia, Mauritius, Bangladesh and North Africa.

For more information visit the DeSL website http://www.desl.net/

For further details contact:

Marie McCarthy at marie.mccarthy@desl.net, Tel +44(0)2920-894-715