Digital Out of Home Market (DOOH) 10.7% CAGR led by North America to 2023

PUNE, India, September 19, 2017 /PRNewswire/ --

Digital out of home market is forecast to reach $26.21 billion by 2023 from $12.52 billion in 2016 at a CAGR of 10.7% during (2017-2023) driven by the increased spending on programmatic advertising, advancements in technology offerings, infrastructure expansions, increasing focus on business intelligence (BI) and rising market competitiveness says a latest report available at ReportsnReports.com.

Browse 30 Market Data Tables and 46 Figures spread through 146 Pages and in-depth TOC on "Digital Out of Home Market (DOOH) by Product (Billboard, Street Furniture, and Transit), Application (Indoor and Outdoor), Vertical (Commercial, Infrastructural, Institutional), and Geography - Global Forecast to 2023" at http://www.reportsnreports.com/reports/1190051-digital-out-of-home-market-dooh-by-product-billboard-street-furniture-and-transit-application-indoor-and-outdoor-vertical-commercial-infrastructural-institutional-and-geography-global-forecast-to-2023.html .

North America and APAC are the major regions for the digital out of home market. North America held the largest share of the digital out of home market in 2016. North America being technologically advanced and developed is a leading market for the cutting edge technology, which is used in the advertisement sector. The digital out of home market in North America is driven by various factors such as the high standard of living of customers and the need to save time, need for accuracy and efficiency in the retail sector. Asia Pacific (APAC) is expected to exhibit the highest growth rate in the digital out of home market because of its acceptance in the retail, transport, banking, financial services and insurance (BFSI), and entertainment sectors.  

The digital out of home market growth is driven by the increasing usage of VR and AR, growing demand for IoT, and emergence of the cloud platform. Virtual reality (VR) and augmented reality (AR) have a great ability in creating content for a wide range of audiences with the added value of capturing the users' attention. The integration of AR and VR with the digital out of home advertising may help the companies in building brand value and increase both the reach and interactivity of their campaigns. The most important aspect of AR campaigns is the ability to extract valuable data. Tracking what users are interested in, combined with their details and movements allows companies to shift campaigns and set prices accordingly.

Inquire for Discount on Digital Out of Home Market (DOOH) by Product (Billboard, Street Furniture, and Transit), Application (Indoor and Outdoor), Vertical (Commercial, Infrastructural, Institutional), and Geography - Global Forecast to 2023 research report at http://www.reportsnreports.com/contacts/discount.aspx?name=1190051 .

The major players in digital out of home market includes JC Decaux (France), Clear Channel Outdoor Holdings, Inc. (US), Lamar Advertising Company (US), OUTFRONT Media (US), Dak tronics (US), and Prism view LLC (US) among others.

In the process of determining and verifying the digital out of home market size for several segments and sub segments gathered through secondary research, extensive primary interviews have been conducted with key experts. Following is the breakup of the profile of primary participants:

• By Company Type: Tier 1 - 22%, Tier 2 - 34%, and Tier 3 - 44%
• By Designation: C-Level Executives - 32%, Directors - 33%, and Others - 35%
• By Region: North America - 42%, Europe - 30%, APAC - 15%, and RoW - 13%

Cloud-based platform has offered the much-needed flexibility for businesses to scale up and grow on a global level. These platforms have become capable of processing complex data, enabling the creation of interconnected systems. Internet of Things (IoT) allows users and things to be connected anytime and anywhere for anything using any network or service. This creates a large source of information about users, with their objects or gadgets being able to autonomously gather their likes, dislikes, and preferences. IoT as a technology involves a significant amount of data that has to be stored, managed, and analyzed. Cloud-based software is very efficient as it can manage the content on a single screen or multiple screens. The cloud-based software solution is considered cost-effective as it minimizes the expenses that are required for purchasing, installing, and maintaining the server.

Make an Inquiry on "Digital Out of Home Market (DOOH) Global Forecast to 2023" research report at http://www.reportsnreports.com/contacts/inquirybeforebuy.aspx?name=1190051 .

The programmatic advertising has a major role in the overall digital out of home market. The programmatic advertising platform is an online auction where media buyers specify their targeting requirements, such as audience demographics, time of day and location, as well as their budgetary constraints. According to a survey conducted by the Digital Place Based Advertising Association (DPAA) (US), 39% of media buyers are interested in purchasing programmatic platforms for digital out of home advertising.

Direct-view fine-pixel light-emitting diode (LED) and direct-view large-pixel LED displays are becoming increasingly common within retail and transit environments, and there have been a number of innovative interactive displays featured in the outdoor advertising campaigns. The intuitive and interactive nature of interactive touch-point displays and kiosks has fueled the growth of the interactive systems and made the customer buying experience easy and less time-consuming. The factors restraining the growth of the digital out of home market include an increase in the trend of online/broadcast advertisement and lack of standards for interoperability between devices.

Another research titled Digital Signage Market Global Forecast to 2023 says, the digital signage market is expected to be worth $32.84 billion by 2023, growing at a CAGR of 7.4% between 2017 and 2023. Increasing interactivity capabilities of the digital signage systems and growing demand for cloud-based software along with vivid content creation is driving the digital signage market. North America and Europe are the major markets for the digital signage market. Companies such as Samsung Electronics Co., Ltd. (South Korea), LG Display Co., Ltd. (South Korea), NEC Display Solutions (Japan), Sharp Corporation (Japan), Planar Systems, Inc. (US) have been profiled in this 192 pages research report available at  http://www.reportsnreports.com/reports/144720-global-digital-signage-dynamic-signage-electronic-signage-narrowcasting-market-by-components-applications-displays-geography-2011-2016-.html .

Explore more reports on Semiconductor and Electronics Market at http://www.reportsnreports.com/market-research/semiconductor-and-electronics/ .

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