DigitalRoute Expands Executive Team With New CMO

STOCKHOLM, September 6, 2011 /PRNewswire/ --

DigitalRoute today announced that Arnaud Lassalle has joined the company as chief marketing officer, a newly created position.

Arnaud brings over 15 years of experience in the communications industry and has held key executive positions in marketing and business strategy at former LHS, now an integrated part of Ericsson. Arnaud is also a well-renowned thought leader in the field of telecoms revenue management.

Speaking of his new appointment, Arnaud Lassalle said: "DigitalRoute has maintained a high-growth trajectory since shortly after its inception in 2000 and has a well-established reputation as the leading mediation and policy management vendor. I'm delighted to join such an innovative and fast moving company."

"We look forward to further strengthening the DigitalRoute brands with the addition of our new CMO as we continue to launch innovative solutions that will help service providers to simplify their data infrastructure," said Jan Karlsson, CEO at DigitalRoute.

About DigitalRoute

DigitalRoute® is a Swedish independent software vendor delivering market leading mediation and integration solutions to the global telecommunications and data communications industry. DigitalRoute simplifies service providers' data infrastructure, centralizing integration of IT and communication networks. DigitalRoute technology for mediation, data integration and policy control is deployed for 240 customers worldwide. For more information, please visit http://www.digitalroute.com.

For more information, please contact:

Digital Route AB:
Joakim Sahlgren
Marketing Manager
Skeppsbron 34, SE-111 30 Stockholm
Phone: +46(0)10-7079-000
Email: joakim.sahlgren@digitalroute.com