Directi Group Applies for Thirty-one Top-Level Domain strings in the ICANN process

- Under its new venture 'Radix', invests over $30m towards TLD Applications

AUSTIN, Texas and DUBAI, United Arab Emirates, June 1, 2012 /PRNewswire/ -- Directi Group, a global leader in Internet products and Web services, today announced its ambitious effort to secure Top-Level Domains (TLDs) under ICANN's program to expand the Internet's addressing system. Under its new brand - Radix - Directi has committed over $30 million on the application of 31 strings, which includes several generic and mass market names.

"This is a historic moment in the evolution of the Internet," said Bhavin Turakhia, founder and CEO of Directi Group. "We have invested a significant amount of time and resources to developing intelligent, responsible, secure and thorough proposals for what could serve as the foundation for this new era on the Internet."

Top extensions on Directi's list of applications include: .web, .bank, .loans, .insurance, .law, .shop, .app, .website, .click, .online, .music, .hotel .doctor, .baby and .shop.  To see the full list, please visit www.radixregistry.com.

"Today's Internet addresses are uncategorized and say nothing about the website. In addition, it is near impossible to find available names that are short and memorable. Our research shows that over 65% of users are unable to find a name of their choice. We welcome the opportunity to usher in an era where internet addresses distinguish a plumber from a lawyer and domain names with hyphens are a thing of the past," said Turakhia.

The experienced teams at Directi and Radix have spent almost two years developing policies and procedures specific to each major category of extensions – Financial Services, Legal, Social & Healthcare, Ecommerce and Generic.  The team has pioneered industry leading abuse protection policies and creative rights protection mechanisms to help safeguard trademark holders.

Turakhia continued, "As one of the world's top ten registrars, we equally understand our ability to make a sizable contribution towards curbing Internet abuse and believe that mitigating potential threats is one of our foremost responsibilities. For the new TLDs, we have created policies, processes and services that go significantly above and beyond our obligations and aim to make domain names and the Internet, a safer experience for the Internet community."

Directi runs some of the largest and most successful domain name registrars and Web hosting companies in the world.  It is known for its success in building high performance Web services solutions among its various business units including ResellerClub, Media.net, LogicBoxes, BigRock, Skenzo and WebHosting.info.

About Radix
Radix FZC is a Directi Business whose mission is to become the registry operator of a variety of top level domains. Radix will be an active participant in ICANN's process to expand the Internet naming system, and will aim to obtain rights to operate several new generic domains. Radix will leverage Directi's rich domain expertise, and will be led by an able team that has helped flourish some of Directi's existing registrar and web hosting businesses.

About Directi Group
Directi (http://www.directi.com) is a $300+ million group of Businesses, that develop innovative mass-market Web Products serving millions of Customers worldwide. Directi businesses include ResellerClub.com, BigRock.com, LogicBoxes, Media.net, Skenzo and rank amongst the fastest growing businesses worldwide in their corresponding industry segments. The combined Product Portfolio of various Directi businesses includes - Communication and Collaboration apps, Social Networking software, Instant messaging, Context Analysis Engines, Antispam and Antivirus Solutions, Large scale Billing and Provisioning platforms, Traffic Monetization Solutions, Online Advertising Solutions, DNS Management Products, Linux and Windows Server Management Software, Web Hosting Control Panels and much more. Directi is headquartered in Dubai, UAE and has more than 800 employees world-wide across five offices in the UAE, India, United States, and China

Media Contacts:

Jocelyn Johnson, KCSA Strategic Communications, +1-212-896-1267, jjohnson@kcsa.com
Joe McGurk, KCSA Strategic Communications, +1-212-896-1231, jmcgurk@kcsa.com