DJI Launches Inspire 1, The World's First Flying 4k Camera

DJI Inspire 1 Combines Professional features into one ready-to-fly platform

- First 4k camera designed for aerial use

- New form factor allows for full range of motion for camera

- Integrated professional tools including wireless HD video transmission

SAN FRANCISCO, Nov. 13, 2014 /PRNewswire/ -- DJI, a global leader in aerial photography and cinematography platforms, today announced the release of the DJI Inspire 1, the world's first flying 4K camera that offers midair transformation as well as a built-in wireless HD video transmitter, stabilization indoors without GPS and more camera control than ever.

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This tool bridges DJI's consumer and professional products that are the aerial platforms of choice for professional photographers and cinematographers worldwide.

"We see this as the perfect combination of the Phantom and Spreading Wings series, being able to take off at the touch of a button while simultaneously giving users fine control of the images they capture," said Frank Wang, DJI's CEO.

In addition to incorporating a groundbreaking 4K aerial camera, the Inspire 1 camera maintains stability even in strong wind conditions via an integrated 3-axis gimbal.

The Inspire 1 integrates DJI's patented wireless HD transmitter, Lightbridge, and comes with a fully redesigned mobile app that runs across both iOS and Android devices, broadcasting 1080p video at a distance of 1.7km.

"The Inspire 1 is truly a first-of-its-kind product that we see easily fitting into the toolbox of professionals across a variety of industries while still being to capture outstanding images for creative and hobby use," said Eric Cheng, Director of Aerial Imaging.

With the touch of a button, the Inspire 1 takes off and will transform itself into a "V" position, allowing pilots to capture images from any angle. Similarly, the revamped "dynamic home point" function enables pilots to ensure their unit always knows where they are and can return to them safely.

During flight, the platform stabilizes itself using a downward facing "Optical Flow" camera that uses a stereoscopic image of the ground to ensure it does not drift, even when flying indoors or without GPS.

The DJI Inspire 1 also comes with a brand new 6-cell battery, enabling it to spend up to 18 minutes in the air. Pilots will be able to monitor each cell's strength through the app to ensure safe flight, in addition to DJI's signature automatic landing function in the case of low battery.

Additional features include:

• Dual operator control
• Gimbal and camera settings control integrated into the remote controller
• 94-degree field of view camera limits lens distortion
• Larger, more versatile sensor which allows for better low light performance
• Improved motors, propeller design, flight controller and electronic speed controllers (ESC) to provide more finely tuned flight controls.

"DJI will continue to find new ways to empower creators to achieve their vision like never before," said Mr. Wang.

The DJI Inspire 1 is available for pre-order through the DJI website and from authorized dealers worldwide for an MSRP to be confirmed on launch day. Learn more about the Inspire 1 by visiting www.DJI.com/inspire1

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About DJI
DJI is a global leader in developing and manufacturing innovative camera technology for commercial and recreational use. DJI was founded and is run by people with a passion for remote-controlled helicopters and experts in flight control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking more reliable and easier to use for creators and innovators around the world. DJI's global operations currently span North America, Europe and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries; for applications in film, advertising, construction, fire fighting, farming, and many other industries.

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