Domestic & General Selects Sword Ciboodle to Drive Diversified Customer Service & European Expansion

CHICAGO and GLASGOW, Scotland, April 3, 2012 /PRNewswire/ --

- UK's Leading Consumer Electronics Extended Warranty Provider Protects its Own Commitment to Superior Customer Service by Choosing Award Winning CRM Platform

Sword Ciboodle, a global provider of customer engagement solutions, announced today that Domestic & General, a warranty services and comprehensive product protection provider for UK and International clients, has chosen Sword Ciboodle's Customer Engagement platform to enhance its management and support of customers. This effort will underpin the company's rapid rollout of multi-channel customer services as it continues to expand in the UK and into Europe.

Domestic & General will leverage two of Sword Ciboodle's solutions to service over ten million customers: Ciboodle One, its unified agent desktop offering, and Ciboodle Live, a portal for web self-service. This advanced contact center support coupled with a dynamic self-service experience, which includes online registration capabilities, enhances options customers have for engaging with the extended warranty provider, and will facilitate an experience that caters to the unique needs of Domestic & General's diverse customer base. Additionally, Domestic & General's new platform will enable multi-lingual customer service, which will support the company's continued growth into new European geographies.

Domestic & General is in the process of rolling out the first phase of its new system.

"Sword Ciboodle was the best choice for us because its technology is capable of truly matching our multi-channel, multi-country customer needs," said Gary Hueting, Global Operations Director of Domestic & General. "We have an aggressive expansion plan, and this includes significant enhancements to the way we support and manage our pan-European customers' claims. Sword Ciboodle provides the most dynamic solution set to ensure a smooth process for us."

"Our continued mission is to keep pace and stay ahead of all the evolving needs of our clients and how they serve customers," said Mike Hughes, Global CEO of Sword Ciboodle. "Domestic & General's ambitious goals are right in step with the type of supportive customer engagement solutions we provide. We are excited for the next stages of this project, as this is the type of complex environment we love and thrive in!"

To read Sword Ciboodle Reviews from Gartner, Forrester and others, please visit: http://www.swordciboodle.com/en-us/insights/analysts/featured/

To learn more about Sword Ciboodle's award winning, modular, multi-channel Customer Engagement Platform, please visit: http://www.sword-ciboodle.com/en-us/products/ciboodle-family/

About Sword Ciboodle

Sword Ciboodle delivers award-winning, modular CRM software to contact centers worldwide for advanced customer engagement across multiple social channels. The Sword Ciboodle platform accelerates the ability to deliver consistent customer service, leading to exceptional customer experiences that reduce overall operational costs and achieve higher revenue. Sword Ciboodle's family of product offerings can be categorized into three service bundles; be served, be solo and be social. The company and its contact center software are consistently recognized by industry analysts as one of the world's leading customer-centric solutions; featured by the prestigious Gartner Magic Quadrant, CRM Customer Service Contact Centers, for five consecutive years.

About Domestic & General

Domestic & General provides warranty services for UK and International clients and comprehensive product protection for more than ten million customers. For over sixty years it has been looking after people when things go wrong. Their primary focus is on providing product protection for major domestic appliances and consumer electronic products. Together with its manufacturing, retail and financial services clients, it provides warranty services for 160 major UK and International brands. The company manages the whole warranty process, including: customer mailing; contact centres; repair networks; in-house administration; claims handling.

Domestic & General operates across a number of different international markets, most notably in Australia, Germany, Spain and France. To learn more about Domestic & General, visit http://www.domesticandgeneral.com.

Contact:
Liz Erk
The Jaxson Group for Sword Ciboodle
+1-781-279-0370
liz@jaxsongroup.com