Domino's to Launch Gluten-Free Pizza

LONDON, November 19, 2012 /PRNewswire/ --

- First pizza delivery company to launch pizza suitable for coeliacs -

Domino's Pizza, the pizza delivery expert, is to launch a new gluten-free pizza on Monday [November 19, 2012]. The company is the UK's first major pizza delivery chain to provide a pizza which is suitable for coeliacs and those who are gluten-intolerant.

     (Logo: http://photos.prnewswire.com/prnh/20121012/567789 )

Accredited by Coeliac UK, the national charity for people with coeliac disease, Domino's new gluten-free pizza will be available nationwide for delivery and collection orders from November 19, 2012. While some gluten-free products attract a premium, Domino's gluten-free pizza will be charged at the same price as its other pizzas.

Following numerous requests from the general public, Domino's has spent the past four years searching the UK and overseas for a suitable supplier for the gluten-free base. After rigorous testing, the company has found a gluten-free base which meets Domino's high standards for both quality and taste.

The new pizza base will also be suitable for those who are allergic to dairy or lactose-intolerant and, as all Domino's pizzas are made to order from scratch, it can be ordered without cheese to provide a dairy-free pizza.

Simon Wallis, sales and marketing director for Domino's, said: "It's been a long time coming but we can't wait to officially launch our new gluten-free pizza. We've worked long and hard with Coeliac UK and our new product development team to develop a product which is not only gluten-free but really tastes great too. We hope the product will bring the enjoyment of pizza to a new set of customers who, until now, haven't been able to tuck into a Domino's with their friends and family."

Sarah Sleet, Coeliac UK chief executive, said: "We know that eating out safely is a top concern for people with coeliac disease, who must follow a strict gluten-free diet for life. We are working with the catering industry to help them deliver good quality menu choices for people with coeliac disease and are delighted that Domino's is recognising the importance of catering for this market."

Domino's gluten-free pizza will be available to order online and in-store from November 19, 2012. To order or find your nearest store, log onto http://www.dominos.co.uk.

For further information about coeliac disease, visit http://www.coeliac.org.uk

Notes to Editors:

For details and FAQs on Domino's gluten-free pizza, please see http://www.takeafreshlook.co.uk/standards.htm.

Domino's Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino's Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino's Pizza stores in Germany. In September 2012, the Group acquired the master franchise for Switzerland, Luxembourg and Liechtenstein and an option to open stores in Austria prior to the end of 2014.

As at 24 September 2012, there were 770 stores in the UK, Republic of Ireland, Germany and Switzerland. Of these, 597 stores are in England, 51 are in Scotland, 30 are in Wales, 20 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in the Republic of Ireland, 10 are in Germany and 12 are in Switzerland.

Founded in 1960, Domino's Pizza is one of the world's leading pizza delivery brands. Through its primarily franchised system, Domino's Pizza operates a global network of more than 10,000 Domino's Pizza stores in 73 international markets. Domino's Pizza has a singular focus - the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at http://www.dominos.co.uk, in the Republic of Ireland at http://www.dominos.ie and in Germany at http://www.dominos.de. In addition, mobile customers can order by downloading Domino's free iPhone, iPad and Android apps.

Ref: DPGL/CM/704

For more information, please contact:
The Domino's Pizza Press Office
Domino's Pizza Group Ltd
Tel: +44-(0)1908-580-654
E: pr@dominos.co.uk