du and Anite Unveil the Middle East's First State-of-the Art Terminal Innovation Lab in UAE

FLEET, England, January 6, 2015 /PRNewswire/ --

- Anite's market leading test solutions boost du's device testing and validation process and capabilities, enhancing end-users' experience 

Anite, a global leader in wireless equipment testing technology, and du - the fastest growing telecom service provider in the Middle East - today announced the commencement of live operations at its state-of-the-art Terminal Innovation Lab in the UAE - a first in the Middle East region. The facility is equipped with Anite's device and network test solutions.

du, the first telecom service provider in the Middle East to achieve GCF (Global Certification Forum) accreditation, conceptualised the Terminal Innovation Lab to improve mobile device testing and validation to further enhance their end-users' experience. du uses Anite's solutions to efficiently and comprehensively test, validate and troubleshoot mobile devices and benchmark performance in both lab and field based environments to ensure seamless and successful market introduction of new devices. As an integral part of this lab, Anite's wide range of test solutions have enabled du to readily create an integrated test environment and methodology, leading to significantly improved testing efficiency, handset interoperability and customer experience.

Saleem Al Blooshi, Executive Vice President - Network Development and Operations, du, said: 'We value Anite's collaboration in establishing the first Terminal Innovation Lab in the Middle East. Anite's comprehensive range of solutions for testing devices in the lab as well as in the field will help us to accelerate device assessment, reduce time-to-market and enhance users' experience. Our aim is to achieve customer satisfaction through the highest quality and proven standards. du continues to present and demonstrate a diversified service portfolio, embracing the latest wireless technologies. This also supports our ambitions to realise the Smart City ambitions of the UAE."

Mike Bonin, Managing Director at Anite comments: 'We are delighted that yet another top mobile operator has selected Anite's leading test portfolio to further enhance their end-users' experience.'

Anite's SAS platform, a network simulator solution, simplifies interoperability and performance testing of any new device that du selects for market introduction. SAS offers users leading technology and roadmap support, including LTE-A, VoLTE, Carrier Aggregation and MIMO 4x4. Anite's Propsim channel emulator helps du conduct comprehensive device performance testing and field-to-lab testing with Anite's Virtual Drive Testing tool. du is also able to easily analyse end user experience and benchmark the performance of its network with Anite's Nemo CEM (Customer Experience Monitoring) solution that monitors the end-user experience.  

About Anite 

Anite plc is a leading supplier of test and measurement solutions to the international wireless market. It provides testing, measurement, optimisation and analytics systems based on its specialist sector knowledge and its proprietary software and hardware products. Customers include major manufacturers of mobile devices, chipsets and network equipment, mobile network operators, regulatory authorities, and independent test houses. Its 500+ staff work from headquarters in the UK and from offices in 14 countries across Europe, the Americas, Asia and the Middle East.

About du 

We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.

By the end of Q4 2013, more than 7.4 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA's Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011. 

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.

For further information, please contact:

Karolina Eklund, Anite, Tel: +44(0)1252-775245, Email: karolina.eklund@anite.com

Matt Humphries, Babel PR, Tel: +44(0)207-434-5550, Email: anite@babelpr.com

Saugat Chatterjee, du, Tel: +971-55-9367045, Email: saugat.chatterjee@du.ae