LONDON, April 5, 2016 /PRNewswire/ --
To celebrate the release of 'Eddie the Eagle', the all-star British comedy released this month, Optimax Eye Clinics will be introducing a TV ad featuring the Eagle himself, Eddie Edwards - whose amazing story inspired the film.
(Logo: http://photos.prnewswire.com/prnh/20150427/740327 )
The 30 second ad includes footage of Eddie competing in the 1980s, and shows Eddie displaying his trademark pink-rimmed spectacles. He reveals how his notoriously poor eyesight made his ski-jumping dangerous: "Sometimes I could barely see anything at all with these glasses."
The former Olympic ski-jumper, played in the film by Kingsmen: The Secret Service star Taron Egerton, had lens implants at Optimax in 2003 to correct his vision.
"If I could have had the operation done 30 years ago - before the Calgary Olympics, it would have been wonderful," said Eddie, 52.
"Having the surgery has impacted my whole life - it's been fantastic. I would recommend Optimax to anyone."
The Optimax 'Eddie the Eagle' TV ad will be shown on Satellite and Digital channels in April 2016.
The ad can be viewed here: https://youtu.be/bO44gFKEYcs
Optimax is the UK's longest established vision correction specialist, celebrating 25 years of helping people see life more clearly. With 28 clinics nationwide, its range of procedures can treat short sight, long sight and astigmatism. Established in 1991, Optimax has experience drawn from more than 380,000 treatments.
For further information, please contact:
James Seton, Marketing and Communications, Optimax
Tel: +44(0)20-7317-8639
Email: james.seton@optimax.co.uk
Site: http://www.optimax.co.uk
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