element14 Outperforms with Freescale Semiconductor Achieving 'Best Performing e-tailer 2012' Across Asia-Pacific

SINGAPORE, April 30, 2013 /PRNewswire/ --

element14 (formerly Farnell), the electronics store for design engineers and electronics enthusiasts, has been awarded the 2012 Asia Distributor Distinction Award of 'Best Performing e-tailer' from Freescale Semiconductor.

The award was presented at the Freescale annual Asia distributors event and element14 was recognized among Freescale's international and local distributors for its e-commerce performance across Asia-Pacific.

Jeff Uden, Vice President of Product and Supplier Marketing, element14 Asia Pacific said, "We are delighted with this award from Freescale. The web is our future and as part of our ongoing multi-channel strategy we will dedicate the best resources to further develop our online channels. We are positioned well for continued success in 2013." 

element14's year-long collaboration with Freescale on digital marketing campaigns, new product launches, University programmes and technical support contributed to a marked increase in customers for development boards, and sales in co-branded boards such as XL Star, Freedom Board and Sabre Lite contributed significantly to this growth.

Ting Li, Freescale Channel Distribution Director, Asia Pacific Region, said, "element14 has created many innovative marketing campaigns which help heighten awareness and result in outstanding sales for us. The element14 website is easy to use in terms of comparing, reviewing and buying which serves our customer base well."  

About element14

element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair including an extensive range of development kits and PCB boards, semiconductors, connectors, cables, electromechanical and passives components; switches, relays, capacitors and resistors.

APAC Contact:
Christina Loh
Communications APAC
Tel: +65-6671-8769
E-mail: cloh@element14.com