Elsevier Introduces Adaptive Study Solution for Improved Learning and Memory Retention for Nursing and Health Professions

PHILADELPHIA, November 12, 2013 /PRNewswire/ --

Elsevier Adaptive Learning, powered by Cerego technology, combines brain science with patented algorithms for an individualized, more effective learning experience

Elsevier, a world-leading provider of scientific, technical and medical information products and services, today announced the launch of Elsevier Adaptive Learning, a personalized learning experience for nursing and health profession students that maximizes the efficacy and efficiency of learning, memory and retrieval of knowledge in an effort to improve learning outcomes.

Powered by technology from Cerego, a memory management tool with patented algorithms that apply scientifically researched principles, Elsevier Adaptive Learning will help nursing and health professions students acquire knowledge rapidly, maintain knowledge to a high degree of retention, and retrieve knowledge quickly and effortlessly throughout their education and into their clinical practice.

"Research into the workings of human memory is well understood but rarely makes its way into tools that students can actually use, and this is what we are committed to delivering," said Andrew Smith Lewis, Founder and Executive Chairman of Cerego. "Elsevier Adaptive Learning, powered by Cerego, provides an easy, intuitive and engaging way for students to learn faster and remember information longer, utilizing content derived from Elsevier's distinguished library of educational text."

This launch is part of a partnership between Elsevier and Cerego, centered upon meaningfully improving learning outcomes through powerful adaptive learning solutions.

Unique capabilities of Elsevier Adaptive Learning include:

• High Performance: Most existing methods seek to train or teach declarative knowledge ("know how" not actual "how to" applicable knowledge) only to a level of recognition. The Cerego Method teaches at a level of automaticity instead of just recognition to prepare students for real world performance
• Market-leading Content: Key content, concepts, objectives and images will be gleaned from each text and will be organized by chapter in the respective text
• Cerego's Patented Algorithms: The underlying set of rules decide which items should be presented to users over the duration of their learning experience and calculates the optimal moments to review/receive these items to convert them to stored knowledge

Elsevier Adaptive Learning uses scientifically-based principles to determine an appropriate schedule for each student to learn and review, helping to ensure readiness for exams and long-term success in his or her professional field. Additionally, the solution emphasizes individualized learning, cognitive skills training and time management. Product features also include instructor and student performance dashboards with at-a-glance access to data on individual knowledge usage and retention at the course and item level, as well as a mobile app.

"The power of Elsevier Adaptive Learning is that it supports the needs of the individual learner. Students respond well to personalized learning tools that prepare them to not just pass their courses, but to become well-rounded professionals in the workplace," said John Danaher, President, Elsevier Education. "Cerego adds a technology for learning and memory to Elsevier's content that we believe will transform health/science education by delivering personalized, responsive solutions that directly support learning objectives. This is just one of the many parts of our overall initiatives to continue our leadership with adaptive technologies in health science education."

Learn more about Elsevier Adaptive Learning, powered by Cerego, at http://www.elsevieradvantage.com/adaptivelearning

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About Cerego

Cerego is the essential memory management tool for the world's learners. We are experts in adaptive learning and memory science. Through our core adaptive learning platform, web application and full suite of mobile applications, we have been helping students to enrich their lives, by learning and retaining knowledge more effectively for over a decade.

Cerego is located in Millbrae and Tokyo. For more information, visit: http://cerego.com

About Elsevier

Elsevier is a world-leading provider of scientific, technical and medical information products and services. The company works in partnership with the global science and health communities to publish more than 2,000 journals, including The Lancet and Cell, and close to 20,000 book titles, including major reference works from Mosby and Saunders. Elsevier's online solutions include ScienceDirect, Scopus, SciVal, Reaxys, ClinicalKey and Mosby's Suite, which enhance the productivity of science and health professionals, helping research and health care institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier employs 7,000 people worldwide. The company is part of Reed Elsevier Group PLC, a world leading provider of professional information solutions. The group employs more than 30,000 people, including more than 15,000 in North America. Reed Elsevier Group PLC is owned equally by two parent companies, Reed Elsevier PLC and Reed Elsevier NV. Their shares are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RUK and ENL.

Media contact
Christopher Capot
Director, Corporate Relations
Elsevier
+1-212-633-3164
c.capot@elsevier.com