Embracing the Chinese Thrill for Shopping

News provided by

China Connect

13 Feb, 2014, 18:44 GMT

PARIS, February 13, 2014 /PRNewswire/ --

China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe, launched in June 2011, by Laure de Carayon. Meet China's Internet giants and much sought-after digital marketing professionals based in China, at the conference 4th edition, March 6th and 7th 2014

2014 Theme : "Embracing the Chinese thrill for shopping"  

4 main topics will be highlighted during the 2 days

  • Focus on the Chineseness of E and M-commerce and Mobile social platforms revolutionizing connections. Implications for brands as China becomes the 1st worldwide e-commerce market. (Facts & Figures on E & M-commerce: http://www.chinaconnect.fr/102-2/facts-figures/)
  • Market Trends in China: Emerging Middle Class contours & consumption on key industry sectors
  • Chinese Digital innovation: gaming, monetization, mobile platforms, e-commerce, payment solutions, and its growing influence beyond China
  • Celebrity endorsement, Key Opinion Leaders: Who are they? How much Chinese culture rules? What's their cost … They are paramount to build your brand in China.

More on the Programme: http://www.chinaconnect.fr/china-marketing-digital-conference/

Speakers (http://www.chinaconnect.fr/speakers/)

More than 20 speakers have already been announced. Confirmed Speakers/Companies to date are:  

Gloria LI, Senior VP for Public Relations JD.com, 2nd B2C E-commerce player (China), Claire CHUNG, Vice President, Global Business Development Shangpin, China's 1st full priced online fashion retailer (China), Roger GRAELLSOLE and Esther ALONSOXALMA, E-managers Mango (Spain & China), Frédéric LAYANI, International CRM/Internet Manager Tag Heuer (Switzerland), Janie MA, Entertainment Marketing Director Ogilvy Entertainment (China) - Nicole CHEN, Managing Director NCStyle (China), Georg WARGA, Ceo & Executive Creative Director Goodstein (China), Antoine PEIGNER, Head of E-commerce hub Asia Pacific AirFrance/KLM (Hong Kong), Nathalie REMY, Principal McKinsey&Company (France), Normandy MADDEN, Senior VPAPAC Thoughtful Group (Hong Kong), Stanislas DENERVO, Co-Founder & Managing Director Datawords (France), Mykim CHIKLI, Chief Operation Officer ZenithOptimedia (China), Gang LU, Ceo & Editor in chief Technode, China's leading independent TechBlog. Recently, are also confirmed: Liz Sullivan, Vice President Strategic Consulting & Advanced Analitycs Epsilon(Hong Kong), Gautam Rishi, Director of sales EMEA CDNetworks (United Kingdom) and Sam Flemming, Founder & CEO "CIC, a Kantar Media Company" (China)

French premiere of "Crocodile in the Yangtze: A Westerner Inside China's Alibaba.com"

An immersion in Alibaba.com will be attended, with the director and producer Porter Erisman, former VP of Alibaba Group, Thursday, March 6 at the end of the conferences. The movie is based on 200 hours of archives, filmed between 1995 and 2009. The film has a surprisingly candid portrait of Jack Ma and his company, told from the perspective of an "American fly" on a "Chinese wall", which has witnessed the success and Alibaba mistakes, so that it went from a small apartment to a global company of 16 000 employees.

Jack Ma was named "Person of the year" by the Financial Times in December 2013

Partners (http://www.chinaconnect.fr/partners/)

New York Times, PR Newswire, Jing Daily, French Chamber of Commerce and Industry in China, UDA, UDECAM, IAB France/UK, Fevad, Syntec, ICCO, Frenchweb, Offremedia, ecommercemagazine, emarketing.fr,  Satellinet, BWConfidential,…are among Media and Institutional partners supporting the event

Gold Sponsor: Datawords(http://www.datawords.com)

Sponsors Silver : « CIC, a Kantar Media Company », Epsilon, CDNetworks

Maison de la Chimie, 28, rue Saint Dominique, 75007 Paris http://www.chinaconnect.fr Twitter:@ChinaConnectEU, #chinaconnect