Emerging Data Fusion Industry Empowers Companies To Monitor Digital Marketing While Also Minimizing Fraud Risk And Abuse

CORAL SPRINGS, Florida, June 23, 2016 /PRNewswire/ --

Whilst the economy becomes more and more digital, companies are turning to emerging methods for both marketing, as well as monitoring potential threats to business such as fraud, risk, debt recovery and other issues.  Prominent names are aiming to leave their footprints on more than just data collection and storage as well as customer acquisition as they aim to help their clients manage risk, fraud detection and more.

Today's developments & milestone  achievements in the markets today are:  IDI, Inc. (NYSE: IDI), an emerging company in the data fusion and digital marketing industry, and TransUnion (NYSE: TRU), the credit agency and consumer data behemoth, have entered in court mandated settlement discussions. Judge Paul G Hyman, Jr., Chief United States Bankruptcy Judge signed this order in his court on May 26, 2016.

To Read the full Article along with the court filings, please go to: http://seekingalpha.com/article/3983141-idi-inc-transunion-enter-settlement-negotiations

To review, TransUnion's subsidiary - TransUnion Risk and Alternative Data Solutions (TRADS) is the plaintiff against The Best One (TBO) and Ole Poulsen, who is the Chief Science Officer & Systems Architect of IDI Inc.These legal proceedings began back in October 2014 after TransUnion purchased the assets of TLO LLC (The Last One - formed by the late father of Data Fusion, Hank Asher and his business partner Ole Poulsen) out of bankruptcy. Florida Southern Bankruptcy Court Case #14 - 01793

IDI, Inc provides data and analytical solutions in the United States. It empowers clients across markets and industries to execute various aspects of their business, including managing risk, conducting investigations, identifying fraud and abuse, collecting debts, and identifying and acquiring new customers. The company, through its proprietary linking technology, systems architecture, and a data repository, idiCORE, provides intelligence to support debt recovery, fraud detection and prevention, investigations, due diligence, identity verification, legislative compliance, and others.

Equifax Inc. (NYSE: EFX), a global information solutions provider, in partnership with NIADA, surveyed 150 independent used car dealers to understand their performance expectations of the used vehicle industry, which accounts for more than 70% of all car sales according to NIADA. Equifax's latest edition of the National Independent Automobile Dealers Association (NIADA) Business Confidence Survey reflecting respondents' perceptions around the third quarter of 2016, was presented at the 2016 NIADA Convention and Expo in Las Vegas.  Findings of the survey, taken during the second quarter of 2016, indicate that following a year of record auto sales independent auto dealers anticipate sales growth in the industry to slow during the third quarter. Perceptions around volume decreased with 44% believing there would be growth during the third quarter, compared to the second quarter outlook where 56% expected that growth would continue.  Additionally, 48 percent of respondents anticipate their customer traffic will remain consistent and 51 percent believe overall economic conditions in the auto industry will stay the same.

Oracle Corporation (NYSE: ORCL) announced that after a detailed review and selection process, Pfizer has selected Oracle Health Sciences InForm Cloud Service and the Oracle Siebel Clinical Trial Management and Monitoring Cloud Service to help manage and monitor its more than 300 clinical trials a year and continue to provide best-in-class solutions.  "Oracle Health Sciences InForm Cloud Service and Oracle Siebel Clinical Trial Management and Monitoring Cloud Service can simplify how we manage both operational and study data for in-house as well as outsourced studies," said Rob Goodwin, vice president of Pfizer Global Product Development, Center of Excellence. "Clinical teams will be able to access study data through Oracle's single platform cloud service, eliminating the need to send data back and forth to CROs, saving us time and reducing the cost of our clinical studies."

Ketchum, a part of the DAS Group of Companies and a division of Omnicom Group Inc. (NYSE: OMC) took home seven Silver Anvil awards and four Awards of Excellence at last week's award ceremony held in New York, which is sponsored by the Public Relations Society of America (PRSA) and recognizes the best in strategic public relations planning and execution. Including its seven most recent wins, Ketchum continues to hold the record as the agency with the most Silver Anvil wins since the program's inception, with 170 total Silver Anvils. "This was a proud night for Ketchum and our clients. Ketchum has a long history of success at the Silver Anvils, and that is a testament to the partnership we have with our clients and the trust they place in us to help them achieve their business goals," said Rob Flaherty, senior partner, CEO and president of Ketchum.

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