Eric Hollreiser Named Head of Corporate Communications for PokerStars

DOUGLAS, Isle of Man, July 7, 2011 /PRNewswire/ --

Former Microsoft and Disney Executive Joins the World's Largest Poker Community and Online Poker Site

PokerStars today announced that strategic communications executive Eric Hollreiser has joined as Head of Corporate Communications and will lead the company's integrated communications efforts around the world. Hollreiser's responsibilities will include execution of corporate communications, internal communications, public relations and corporate social responsibility, including across social media and talent communications.

Hollreiser will guide the positioning of PokerStars as a leading interactive entertainment and technology company, leveraging proprietary software, unrivalled online customer service, live events and creative broadcast operations to entertain audiences and deliver interactive experiences around the world.

Hollreiser is a former journalist and a veteran communications pro who has been a senior executive in media, entertainment and technology companies, including Microsoft Corp., The Walt Disney Company and Activision. He has also been an agency executive at Tierney Communications and was a co-founder of T2 Group, and brings a mix of entrepreneurial passion, Fortune 100 strategic communications experience and savvy business acumen to PokerStars' senior management team.

Hollreiser was hired following a six-month international search conducted by a leading executive search firm. He has been consulting with the company over recent months and has provided invaluable counsel and strong leadership for the company's communications.

About PokerStars:

PokerStars operates PokerStars.com, the world's most popular online poker site, and serves the world's largest poker community, with more than 47 million registered members. It's the first choice of the world's top players, with more daily tournaments than anywhere else, and with the best security online. More hands have been dealt on PokerStars.com than any other site; that's over 63 billion hands and more than 395 million tournaments played.

PokerStars.com operates worldwide under license from the Isle of Man government. Recent additions to the PokerStars family include PokerStars.fr, which operates in France under the French government license, as well as PokerStars.it, which operates in Italy under the Italian government license, and PokerStars.ee, which operates in Estonia under the Estonian government license.

PokerStars.com stages some of the biggest online poker tournaments in the world, including the World Championship of Online Poker (WCOOP) and the Spring Championship of Online Poker (SCOOP), and is the official sponsor of some of the biggest live poker tournaments in the world, including the European Poker Tour (EPT), the PokerStars Caribbean Adventure (PCA) and the UK & Ireland Poker Tour (UKIPT).

PokerStars.com is also home to a team of sponsored players known as Team PokerStars Pro. This elite group of players travel the world competing in international tournaments. For a complete list, visit the Team PokerStars.com Pro home page.

Scott Collins, +44(0)207-319-3052