Ethanol Summit Videos Now Available on Dedicated YouTube Channel

SAO PAULO, July 12, 2011 /PRNewswire/ --

One of the world's premier events dedicated to renewable energies, the Ethanol Summit, now has its own channel on YouTube, the number-one video sharing site on the internet. The channel includes all panels, plenary sessions and ceremonies from the most recent edition of the event, held this year at the Grand Hyatt Hotel in Sao Paulo on June 6 and 7, plus all of the content from the 2009 edition, held in June of 2009 in Sao Paulo, which featured a keynote address from former US President Bill Clinton.

The Ethanol Summit channel can be accessed directly at http://www.youtube.com/ethanolsummit, or, specific sessions from the 2011 Summit can be accessed from the 'webcasts' page on the event website, http://www.ethanolsummit.com.br. "The content can be reached by going to the YouTube Summit channel and conducting a search, or by selecting the desired session on the 'webcasts' page on the Summit website," explains Paulo Zappa, web coordinator at the Brazilian Sugarcane Industry Association (UNICA), which organizes the Summit every two years.

On the 'webcasts' page, the various sessions at the 2011 Summit are available according to where they were held. Opening and closing ceremonies and main plenary sessions are under 'Auditorium' while the 15 panels are under the theme-specific rooms in which they took place: Technology, Sustainability, Markets & Investments, The Future and General Topics. Most sessions from the last two editions of the Summit are already stored in the YouTube channel, which will soon include all video content available. Sessions not yet uploaded to the YouTube channel can already be accessed on a page developed by PR Newswire, the company that produced all webcasts at the 2011 Summit.

According to UNICA Corporate Communications Director Adhemar Altieri, the YouTube channel provides a historical record of the Ethanol Summit and serves other useful purposes: "it disseminates the information presented at the event to a much larger audience than could be accommodated at the event venue in two days and it allows event participants to view sessions they could not attend in person. With five theme-specific rooms offering sessions simultaneously, this is the only way to take it all in."

In all, the Ethanol Summit YouTube channel brings together eight main plenary sessions, two opening and two closing ceremonies and 40 panels from the 2009 and 2011 editions of the event, totalling more than 160 hours of video content involving more than 250 speakers, panelists and moderators. All PowerPoint presentations utilized by 2011 Summit participants are also available on the Ethanol Summit website, under 'Presentations'.

ABOUT UNICA

The Brazilian Sugarcane Industry Association (UNICA) represents the top producers of sugar and ethanol in the country's South-Central region, especially the state of Sao Paulo, which accounts for about 60% of the country's sugarcane harvest and of total ethanol production. UNICA develops position papers, statistics and specific research in support of Brazil's sugar, ethanol and bioelectricity sectors. In 2010, Brazil produced an estimated 620 million metric tonnes of sugarcane, which yielded 38.1 million tonnes of sugar and 27.4 billion litres of ethanol, making it the number-one sugarcane grower and sugar producer in the world, and the second-largest ethanol producer on the planet, behind the United States.

MORE INFORMATION
CDN Corporate Communications - Sao Paulo, Brazil
Rosa Webster - +5511-3643-2707 / rosa.webster@cdn.com.br
Mariane dos Santos - +5511-3643-2730 / mariane.santos@cdn.com.br