European Traffic Information is Available Free on the ViaMichelin Website, the iPhone and the iPad

BOULOGNE, France, July 11, 2011 /PRNewswire/ --

With the summer holidays approaching, ViaMichelin offers real-time traffic information on numerous platforms... a good way to stay informed of traffic conditions on the way!

Following the success of its real-time traffic information service, (more than 1,100,000 App Store downloads for the ViaMichelin Trafic France application alone), ViaMichelin has now developed the service for more countries in Europe (Germany, Spain, France, Italy, Netherlands, United Kingdom and Switzerland), and on different platforms:

- the http://www.ViaMichelin.com website, via the Traffic tab (before hitting the road);

- the iPhone and the iPad available to download free from the App Store (whilst on the move).

Available in 5 languages, it enables users with a single click to view real-time road conditions and anticipate any potential traffic difficulties more accurately

- closed roads;

- safety features (closures, slow-moving traffic, etc.);

- unexpected road incidents (accidents, road works, etc.);

- traffic conditions;

- local and road conditions, updated every 15 minutes;

- display of petrol stations and car parks on each route.

For PC users to access the application from iTunes :

http://itunes.apple.com/gb/app/michelin-traffic/id319080784?mt=8

From an iPhone, an iPod Touch or an iPad :

Type « Michelin » in the App Store in order to access all Michelin applications. Downloads will require an existing iTunes acoount.

About ViaMichelin

A 100% owned subsidiary of the Michelin Group, ViaMichelin designs, develops and markets digital products and services to support the mobility of road users in Europe. Building on a century of Michelin expertise in the field of travel, this activity, launched in 2001, addresses both business and the general public. It offers a comprehensive range of services (hotel booking, restaurants, traffic information, tourism, etc), accessible through multiple media: Internet, mobile phones including iPhones, navigation systems, etc.

In 2010, a new travel channel entirely dedicated to made to measure travel preparation and based on the contents of the Michelin Green Guide was added to enrich the travel assistance website http://www.ViaMichelin.com