EZERIN COM is the PR Partner of the Mir Castle Complex, an International Architectural Masterpiece

MINSK, Belarus, October 30, 2012 /PRNewswire/ --

The communication agency EZERIN'COM won in September 2012 a competitive tender for the right to organize a PR campaign of the Mir Castle complex. The tender board was won over by both the PR concept presented by the agency and its strong portfolio of PR projects supporting cultural and social initiatives.

Mir Castle, one of the most popular Belarusian tourism brands, was recognized as an international architectural masterpiece by the UNESCO World Heritage Committee in 2000.

Mir became the first Belarusian museum to order a professional comprehensive brand promotion campaign with a view to further increasing inflows of tourists: more than 200,000 guests from dozens of countries of the world visited the complex in January-August 2012, which represents an increase by 25% from the same period in 2011.

"The impact of one-off promotional events, however creative and distinctive, is only short-term," says Andrei Ezerin, EZERIN'COM director. "Therefore, we are happy that our new partners are so well aware that truly effective communication is only possible in the framework of a thoroughly elaborated media strategy. It turns out that we share the same priorities!"

Communication agency EZERIN COM - the leader in providing PR services in Belarus. The company is specialized in the creation of analytical creative products - communication strategies, concept creation for informational campaigns, active introduction and implementation of new media instruments in everyday practice. For further information, consult our web-site http://www.ezerin.com.

Contacts: Pavel Ezerin, pavel@ezerin.com, +375-29-181-69-40