Flora Hospitality expands UAE presence with 4 new Hotels and Hotel Apartments

DUBAI, December 19, 2013 /PRNewswire/ --

One of the leading non alcoholic hospitality brands in the UAE and India, Flora Hospitality has unveiled plans for an extensive expansion with 4 new properties expected to open between 2014 and 2016 in Dubai.

With currently seven hotels and hotel apartments open in the UAE, it is one of the region's fastest growing hospitality industry players that caters for discerning travelers with a mix of modernity and a unique sense of Arabian hospitality.

With an investment of more than AED 750 million, Flora Hospitality has selected prestigious locations in Dubai for its new hotel projects and expects to be able to offer a portfolio in Dubai of at least 11 hotels by 2016, increasing its total inventory from over 780 rooms to more than 1700.

The expansion plan includes an AED 400 million investment on a luxury property project at the Dubai downtown in Burj Khalifa Master Community, offering fully serviced apartments with world-class facilities and will be a premium accommodation choice for both business and leisure travelers. Construction begins on the site this year and the hotel is expected to be completed in the last quarter of 2016.

Furthermore, 2 other 4-star properties of 186 and 272 rooms will take place in strategic locations; at Al Barsha close to the Mall of the Emirates and in Al Garhoud close to Dubai International Airport. Both projects are, respectively, engaging an investment of AED 150 million and AED 200million and are expected to open by end of 2016.The premium locations will be making these new properties an ideal choice for both leisure and business visitors to the City.

The Flora Hospitality network continues to grow covering the lodging sector from luxurious full-service hotels and hotel apartments as well as mid-priced hotels and will include another brand new property of 90 rooms well set to cater to Dubai's fast growing business travel, situated in the main business and shopping area of the city, Al Baniyas district in Deira.

"Dubai's hospitality sector has been recording a strong growth rate and promises continued expansion thanks to the decision to award the city the right to host the Expo 2020, and We would like to take this opportunity to congratulate His Highness Sheikh Khalifa Bin Zayed Al Nahyan and His Highness Sheikh Mohammed bin Rashid Al Maktoum on this remarkable achievement for the UAE." Said Mr. V.A. Hassan Chairman & CEO of Flora Hospitality. "Thanks to Dubai's leadership support to the Tourism industry, the city continues to offer great opportunities for investment."

"With our properties reaching above-market average occupancy rates of 87%, it is our aim to aggressively expand our portfolio over the next three years.  We aim to become a leading local hotel chain in the region, based on our unique sense of traditional Arabian hospitality, culture and values combined with outstanding customer service." said Mr. Firosh Kalam, Group Managing Director, Flora Hospitality.

By building a presence throughout Dubai, a unique destination that is both a dynamic business centre and a premier tourist destination in the Middle East, Flora Hospitality is able to offer more choices to guests as they travel within the region.

Contact:
Sarah Mokere, Public Relations.
Flora Hospitality, Dubai
Sarah.mokere@florahospitality.com
+971-04-230-9000