Flywheel Sports & Soho House Announce A Global Brand Partnership

- The Unparalleled Indoor Cycling Concept to Open at Shoreditch House This Fall

NEW YORK, July 30, 2013 /PRNewswire/ -- Flywheel Sports and Soho House today announce a global brand partnership that will bring the Flywheel indoor cycling experience to Soho House members through a new dedicated studio inside London's Shoreditch House, and through private classes and special packages in other cities where both brands exist. With 24 locations in the U.S. and abroad, and seven additional studios opening this fall, Flywheel has attracted Soho House members since its inception in 2010. In September, Soho House members will have the first Flywheel studio exclusively for their use at Shoreditch House.

"I first came across the Flywheel phenomenon in LA and thought it was fantastic," said Nick Jones, CEO and founder of Soho House. "Shoreditch House members are always ahead of the curve and looking for new experiences, so when we started planning our refurbished gym, adding a pioneering indoor cycling facility made perfect sense."

With studios in New York, Los Angeles, Chicago, Miami, Atlanta, Dallas, Dubai and more, Flywheel offers an unparalleled indoor cycling experience that challenges the body and relaxes the mind. The Flywheel ride lasts 45 or 60 minutes and includes sprints, climbs and a challenging upper body workout using weighted bars. Each workout is a unique journey, enhanced by Flywheel's proprietary on-bike technology that allows for performance tracking and friendly in-studio competition among riders.

"Both Flywheel and Soho House have always shown a commitment to offering members unparalleled experiences," said Jay Galluzzo, CEO and Co-Founder, Flywheel Sports. "This partnership is a natural fit. We are excited to introduce Flywheel to Soho House members who have not yet experienced what we offer and thrilled that Flywheel veterans will have new ways to engage with our brand."

Flywheel at Shoreditch House will feature a state-of-the-art indoor cycling studio as well as Yoga at Flywheel, a dynamic yoga program introduced in Los Angeles earlier this year. Located on the newly renovated fourth floor, the Flywheel studio will be adjacent to a new sauna and steam room, refurbished changing rooms, a new fitness space offering Pilates and personal training, a barber for men and a blow dry bar for women.

In addition to the members-only studio at Shoreditch House, Flywheel will offer private rides and FlyBarre body sculpting classes to Soho House members in various markets including New York, Miami and Los Angeles. For more information on Flywheel visit www.flywheelsports.com. For more information on Soho House visit www.sohohouse.com.

About Flywheel Sports:
Flywheel Sports has revolutionized the indoor cycling experience. Since opening its flagship studio in Manhattan's Flatiron district in February 2010, Flywheel Sports has expanded nationally and today can be found in Manhattan, The Hamptons, New Jersey, South Florida, Atlanta, Chicago, Charlotte, Philadelphia, Seattle, and more. Founded by a team passionate about cycling – including legendary instructor Ruth Zukerman, who has been widely credited as the driving force behind the indoor cycling phenomenon – Flywheel Sports is an intense, incredibly inspiring and empowering cardio experience. Led by top-notch instructors, each ride is a unique journey that takes fitness to an unmatched level. For more information, visit www.flywheelsports.com.

About Soho House Group:
Soho House was founded in London, in 1995, as a private members' club for those in the film, media and creative industries. The Group has gradually expanded to include Houses across Europe and North America, as well as restaurants, cinemas, spas and hotels.

The clubs include the original Soho House, Babington House in Somerset, Electric House, High Road House, Shoreditch House, Little House Mayfair, Soho House Berlin, Soho House New York, Soho House West Hollywood, Soho Beach House Miami and Soho House Toronto (Babington, High Road, Shoreditch, Berlin, New York and Miami also host hotel rooms).

The portfolio includes 14 public restaurants to date; Cafe Boheme, Soho Diner , ElectricDiner , High Road Brasserie, Hoxton Grill, Dean Street Townhouse, Cecconi's Mayfair, Cecconi's West Hollywood, Cecconi's Miami, Pizza East Shoreditch and Pizza East Portobello, Pizza East Kentish Town, Dirty Burger and Chicken Shop. In 2009, the group launched its first standalone hotel, Dean Street Townhouse, hosting 39 bedrooms and an all-day restaurant. Soho House has also developed the Cowshed spa and salon along with a line of Cowshed-branded hair and body products.