FOREX CLUB Wins a 2011 Financial Services Brand of the Year Award
MOSCOW, April 17, 2012 /PRNewswire/ --
Annual EFFIE award honors outstanding achievements in brand value building in the Russian market
FOREX CLUB is delighted to announce it is one of the winners of the 2011 Brand of the Year/EFFIE, in the category Financial Institutions, Products and Services. FOREX CLUB shares the award with MasterCard and Ingosstrakh. Other categories saw competitive entries from global brands DHL, Lipton, Coca-Cola, Toyota, as well as popular Russian brands such as Sberbank and Rostelecom.
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Commenting on receiving the award, Keith Goldson, Chief Marketing Officer of FOREX CLUB, said: "Financial retail services is one of the most highly competitive of any sector in the world, so to be recognised for our brand work alongside MasterCard and Ingosstrakh is proof that our marketing efforts have real merit and impact. I am delighted to share this success with all of our clients and employees."
Anna Grigoreva, Marketing Director of Russia and CIS, said: "I am particularly pleased that this year we received our first Brand of the Year / EIFFIE award. It is a direct confirmation of the effectiveness of our company's marketing activities."
In Russia and CIS, FOREX CLUB Group of Companies is a leader in providing services to access the forex market. It was rated in Forex Magnates Q4 2011 Industry Report as one of the top ten global brokers by retail forex volume. Brand recognition and development is an important part of its strategy. In the last two years alone, the company has won awards from Dow Jones Newswires (as Market Leader in Europe in Providing Services for Private Investors in the Forex Market) and forex-ratings.com (Best Broker for Beginners).
Notes to Editors
About FOREX CLUB Group of Companies
Established in 1997, FOREX CLUB (the company) is the brand name for a group of companies that provides clients from over 120 countries with platforms and services for trading forex, CFDs and other online trading and educational products. We offer every client high-quality tools in training, analytics and education, as well as personal support where they want it. FOREX CLUB has over 600 employees worldwide. In 2011, over 45,000 traders chose to learn forex trading with us. The company was one of the industry's first to offer zero spread trading and commission refunds on all unprofitable trades exclusively on the company's proprietary platform (branded as StartFX in Russia and CIS, and ExpressFX in US and Rest of the World).
We are committed to the developed standards set forth by government regulators and one of our company's priorities is to conduct business in strict compliance with current regulatory requirements of the markets within which we operate. As a result, Forex Club LLC, our company in the USA, is a registered merchant with the Commodity Futures Trading Commission (CFTC) and a member of the National Futures Association (NFA). Our Russian broker, FOREX CLUB, is a founding member of CRFIN, the Russian self-regulatory organization.
The structure of FOREX CLUB Group of Companies includes a range of brokers and training centers, including Forex Club International Limited, Forex Club, LLC (NFA #0358265), Akmos Trade, FOREX CLUB (FSFM license #004857) and the International Trading Academy. For information on our business in US and RoW, please click here. For Russia and CIS, here
About Brand of the Year/EIFFIE
EFFIE is awarded for effective performance: the major achievement in the field of advertising and marketing communications. EFFIE was organized in 1968 by the New York Marketing Association to evaluate the success of companies in the way they interact with their target audiences, as well as results they achieve. In Russia, the competition was launched in 1998 to promote modern tools of market activities in Russia. Today, the Brand of the Year award is considered to be one of the most important awards for companies that aim at market leadership, regardless of what industry they are in. Since 2001, Brand of the Year - the Russian national award in the field of brand building - has been part of the international system EFFIE: the most authoritative global award in the field of effective marketing communications conducted in 33 countries around the world.
To view the full list of winners of the award please go to: http://brandgoda.ru/laureats/pobediteli-brend-goda-effie-2011.html
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