Free Adaptive Tablet Courses in Engineering and Management – Tata McGraw Hill, Vriti, Micromax

NOIDA, India, August 22, 2012 /PRNewswire/ --

Tata McGraw-Hill Education, a leading global publisher and Vriti, a Smart Education Platform company announced a partnership to launch free, online 'Smart Courses' for Engineering and Management students on tablet devices, which will be made available globally. These pre-bundled courses will be available on the Micromax Funbook, India's most popular e-learning tablet.

Smart Courses combine world-leading education content from Tata McGraw-Hill on the platform developed by Vriti. These would contain e-books, assignments, videos, multimedia, detailed assessments & personalized tips wrapped in an intelligent lesson plan. The course will also create student edu-social communities per course on the cloud globally. The pre-bundled short summarized courses will be upgradable to the full 'Smart Course' offering through e-payments on the tablet. The partnership plans to introduce over 100 free courses in the higher education segments of Engineering and Management. The platform will adapt the content while adhering to the syllabus of several technical universities in India and abroad making it relevant for a broad group of students. The first set of courses are planned for release in early September.

Ajay Shukla, Managing Director at Tata McGraw-Hill Education said, "We are excited about this innovative partnership that puts the power of learning in the hands of the students and gives anytime, anywhere access to our acclaimed education content and resources. We believe that the partnership can contribute significantly to improving learning outcomes and enhance the learning experience of students."

Deepak Mehrotra, CEO, Micromax commented, "Tablets have huge potential in the education sector. Funbook, our 7" version of the device came packed with content targeted towards early learners. The focus with the upcoming 10" Funbook Pro is going to be on higher education and for the same we have tied-up with Tata McGraw Hill and Vriti. Our tie-up will strengthen the content on the device for management and engineering students who will be able to access the due supported content. This association will open up opportunities for students across the globe to get access to valuable content."

Swapnil Shrivastav, Founder and MD, Vriti added, "We are very excited to work with Tata McGraw Hill to provide access to such expensive and high quality summarized content to students for free. With our smart platform we bring the interactivity, peer communication and self-paced pedagogy required to convert a static book into an adaptive and personalized course. With affordable and quality hardware like Micromax Funbook, this is a viral solution for students globally."

About Tata McGraw-Hill Education

Tata McGraw-Hill Education is the market leading provider of educational materials serving the School, Higher Education, Professional and Healthcare markets.

A joint-venture between the Tata Group and McGraw-Hill Companies, Tata McGraw-Hill Education addresses virtually every aspect of the education market from Pre-K through Professional Learning. McGraw-Hill Education is a content, software, and services-based education company that draws on its more than 100 years of educational expertise to offer solutions, which improve learning outcomes around the world. It is the adaptive education technology leader with the vision for creating a highly personalized learning experience that prepares students of all ages for the world that awaits. Using traditional materials, online learning and multimedia tools, we empower the growth of teachers, professionals and students of all ages.

About Vriti

Vriti is a Smart Education Platform company. It uses its large student assessment data to create personalized adaptive learning experience for students and an open digital marketplace for authors globally. It brings authors, schools/coaching centers/colleges and students together using its patent pending platform on the Tablet and on the Browser. 300 odd smart courses cater to competition, curriculum, language, IT and higher Education in multiple languages. There are 200+ million questions analyzed, over 1 million web posts on our communities, 900+ business partners in 121 cities in India.

Primary Media Contact: Ruchi, ruchi@vriti.com, 91-120-4666541, 91-120-4666541