Fujitsu Fosters New Relationships with Award Winning Account Based Marketing (ABM)

LONDON, April 20, 2017 /PRNewswire/ --

Game changing ABM campaign deepens relationship with strategic accounts earning Fujitsu yet more recognition 

Global information and communications technology company Fujitsu has been named double finalist at the forthcoming Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2017. Recognition in both the Best Integrated Campaign and Best Campaign of the Year categories reflects the transformational nature of the account based marketing (ABM) Fujitsu has undertaken in partnership with MomentumABM to foster deeper relationships with its clients and prospects.

These high profile industry nominations follow success at the B2B Marketing Awards in November where Fujitsu and MomentumABM won Highly Commended awards for Best Limited Budget Campaign and for Most Commercially Successful Campaign. In the same month, Fujitsu received a Gold Award from ITSMA for Accelerating Growth with Account Based Marketing  

ABM has delivered significant new c-level relationships, increased the conversion of projects in the pipeline, created a platform for transformation partnerships with clients and generated dozens of media stories.

Natalie Field, Account Based Marketing and Deal-Based Marketing Lead at Fujitsu for EMEA, has been instrumental in driving the success. She said: "It's an honour to be recognised in the CIM Marketing Excellence awards.  Aligning with sales through the use of account based marketing and working together as partners has transformed how we engage our customers to build strong relationships and drive advocacy."

Alisha Lyndon, CEO at MomentumABM added: "Making the CIM finals is a testament to the impact and ingenuity our approach to account based marketing together with Natalie's vision can bring."

Winners will be honoured at the Marketing Excellence Awards ceremony at the Grosvenor House Hotel, London on Thursday 27 April 2017. More details can be found at: cim.co.uk/marketing-excellence-awards/

About Momentum ABM 

As the first and only specialist, full spectrum account based marketing (ABM) Agency, MomentumABM enable clients to adopt and scale account based marketing (ABM). We work with a range of blue-chip B2B clients, across sectors that include Technology, Pharmaceutical and Information Management.  9/10 of the world's largest IT companies work with us to deliver significant financial impact on their most important accounts. Our clients include Google, Vodafone, Oracle and Fujitsu. 

Our expert team deliver everything from strategy, insights and multi-channel creative. Momentum has become the go-to agency for businesses looking to change the way they reach and grow their customers. Headquartered in London, we work across the world with regional offices in the New York, Paris, Munich and Singapore.

Email: abm@momentumabm.com 

About Fujitsu UK & Ireland 

Fujitsu employs over 14,000 people in the UK & Ireland, with total revenues exceeding £1.8 billion. Offering an integrated product and service portfolio, we deliver consulting, applications, technology products, systems integration and managed services, including cloud-based solutions, for customers across both public and private sectors, including retail, financial services, telecoms, government, defence and consumer IT. For more information, please see  http://uk.fujitsu.com .      

Contact: Heather Wearn, +44(0)20-3858-0808