German Cleantech Addresses Water Scarcity

BERLIN and SINGAPORE, July 1, 2011 /PRNewswire/ --

SingaporeInternational Water Week

With the world's most extensive wind and solar industries, Germany receives a great deal of attention as a cleantech industry hub. And Germany's reputation for machinery and automotive engineering is world renowned. These two seemingly unrelated fields come together in at a surprising juncture: water efficiency. Germany is dedicating its cleantech resources to innovations in water efficiency that can revolutionize industrial production processes and agriculture. Germany Trade & Invest will have representatives at this year's International Water Week in Singapore from July 4-8 to share the latest developments in Europe's largest market.

"Companies from across the globe benefit from exceptional investment conditions in Germany. Top researchers, generous funding and support for sustainable industries help Germany maintain its status as the world's cleantech leader year after year," stated Flérida Regueira Cortizo, Senior Manager for Environmental Technologies at Germany Trade & Invest in Berlin.

An increasingly scarce resource, water usage in agribusiness and industrial production has been shown to contribute strongly to heightened greenhouse gas emissions. Recognizing these problems, the European Union seeks to reduce water consumption as part of its Europe 2020 initiative. With an industry that generates revenue of EUR 35 billion annually, Germany has already developed an economically viable platform to advance sustainable water technologies and decrease water consumption.

According to research by Deutsche Bank, water investments of more than EUR 500 billion are required worldwide each year. In its recent study, Germany is indicated as one of the most attractive countries for investment worldwide. And as a business location, Germany consistently ranks among the top countries worldwide. AmCham Germany and Ernst & Young both recently rated Germany a top European business location.

With an export share of 19 percent, the world's highest in water efficiency technologies, Germany allows companies to rapidly commercialize innovations and serve markets abroad. Research and development in water technology leads Europe, with more patents registered in this field than any other country except the USA.

Germany Trade & Invest is the foreign trade and inward investment promotion agency of the Federal Republic of Germany. The organization advises foreign companies looking to expand their business activities in the German market. It provides information on foreign trade to German companies that seek to enter foreign markets.

Germany Trade & Invest
Andreas Bilfinger
Email: andreas.bilfinger@gtai.com
T: +49(0)30-200099-173
F: +49(0)30-200099-111