Givex Partners with Indigo and FlipGive to Support Local Fundraising Campaigns

TORONTO, March 11, 2014 /PRNewswire/ -- Givex is proud to announce an integration with FlipGive, a marketplace platform that connects people to brands through fundraising. As the provider of Indigo's gift cards, Givex is able to partner with FlipGive and Indigo in helping reach their goals in securing funds for local groups with a community or charitable cause.

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Fundraisers join FlipGive for free to run their campaigns. Fundraisers and their fundraising teams simply choose a FlipGive retail partner, and start selling that partners' e-gift card. The partner in return donates a pre-set percentage or dollar amount for every gift card sold back to the fundraiser's community or charitable cause. The FlipGive and Givex integration allows fundraisers to choose gift cards from Givex's substantial client base who have signed on as partners to FlipGive, including national level retailers and restaurant brands.

"We are pleased to expand our partnership with Givex to offer retailers and brands a turn-key fundraising program that attracts new customers, drives additional revenues and generates community goodwill," explains Mark Bachman, Co-CEO of FlipGive. "By leveraging Givex e-gift card offerings, our clients are now able to provide their customers with a better way to fundraise for schools, sports teams and community organizations. Givex electronic fulfillment services make it easy for buyers to support causes simply by shopping at their favorite local retailers."

Givex client Indigo was one of FlipGive's first clients to sign on to the fundraising platform. When fundraisers sell Indigo e-gift cards to their friends and family, Indigo donates 10%-20% back to their school, sports team or community group.

"Working with FlipGive allowed our Indigo Love of Reading Foundation to expand its reach beyond our retail and online network. FlipGive put the power of fundraising in the hands of the schools and the communities that we support, allowing us to raise even more money to provide books for children. Reaching this broader audience would not have been possible without Givex, our gift card and e-gift card provider, and their willingness to integrate to the FlipGive platform," says Jennifer Jones, Director, Indigo Love of Reading Foundation.

"We're proud to partner with companies and organizations that believe in giving back to their communities. Through simple gift card and e-gift card integrations with partners like Indigo, we're able to help both social causes and our clients. The FlipGive platform has truly enabled a 'win/win' situation for Givex" says Amanda French, VP of Partner and Client Development at Givex.

About Indigo

With books always at our heart and soul at Indigo we are about telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and inspiration to enrich your life, with books, specialty toys, gifts and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timeless design. As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles and online at www.indigo.ca.

Indigo Books & Music Inc. founded the Indigo Love of Reading Foundation in 2004 to address the underfunding of Canadian public school libraries and the resulting literacy crisis. Every year the Indigo Love of Reading Foundation Literacy Fund commits $1.5 million to transform high-needs elementary school libraries and its Adopt a School program unites Indigo employees, customers and their communities in raising money to rejuvenate elementary high-needs school libraries. To date the Indigo Love of Reading Foundation has committed over $15.5 million to more than 1,550 schools nationally.

About FlipGive

FlipGive is a digital marketplace that connects people to brands through fundraising. The platform revolutionizes both grassroots fundraising and corporate giving; helping people raise more money faster by driving sales and positive social impact for brands.

About Givex

Givex is a technology company offering clients a global reach with cost-effective gift card, omni-channel loyalty, analytics and cloud-based POS solutions. Our core distinction is taking on the tough task of managing all aspects of the transaction to ensure companies can deliver maximum customer satisfaction. Givex products and services give you insight into your data to enable you to better drive sales growth, customer relationship management and enterprise resource planning.

For more information or media inquiries, please contact

Brooke Curtis
Communications Specialist
Givex
Phone: +1.416.350.9660 x 317
Toll free: +1.877.478.7733
Fax: +1.416.350.9661
Email: brooke.curtis@givex.com
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Website: http://www.givex.com