Global Baby & Pregnancy Skincare Products Market to Rise at CAGR of 6.9% during Forecast Period, Notes TMR Study

- Increasing demand for cruelty-free products is estimated to generate revenue streams for manufacturers

- Firms are using natural ingredients such as coconut oil, Shea butter, and argan oil to satisfy the needs of delicate skin of mother and her infant, and prevent from the negative effects of harsh cleansers, parabens, and others

ALBANY, N.Y., Jan. 13, 2022 /PRNewswire/ -- According to TMR, the global baby and pregnancy skincare products market was valued at US$ 6.5 Bn in 2020 and is anticipated to expand at CAGR of 6.9% during the forecast period, from 2021 to 2031. Government measures to spread awareness about pregnancy skin care and baby cleanliness are expected to play an important role in the growth of the global baby & pregnant skincare products market during the forecast period.

The high competitiveness in the market is influencing the decisions of buyers. Consumers are demanding products that are free of toxic mineral oils, parabens, triclosan, harsh perfumes, and 1,4-dioxane. As a result, firms are leveraging social media, influencer marketing, and other promotional methods to attain market dominance.

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The adverse effects of PAMAS (paraben, animal oil, mineral oil, alcohol, and soap) products on newborns are becoming more widely known. As a result, to prevent adverse reactions in newborns, companies are boosting the availability of ingredient-safe and premium-quality products. Furthermore, a revived interest in environmental concerns is likely to assist firms in attracting niche customers.

Mothers, similar to newborns, are susceptible to negative effects from the usage of skincare products. As pregnancy is one of the most important stages in a woman's life, makers of infant and pregnant skincare products are boosting the supply of high-quality goods. Nipple discomfort and cracking can occur. As a result, producers are increasing the production of natural ingredient nipple-care butters

There is an increasing need for products designed for expectant mothers that can be applied topically without causing any harm to the baby and the mother. Moisturizing body butters for moms in various fragrances such as jasmine, lavender, and rose are being developed by companies in the global baby & pregnancy skincare products market.

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Key Findings of Market Report

• Companies are increasing the production of natural stretch mark oil, which moisturizes for 24 hours and helps to minimize the visibility of stretch marks. Itching, dryness, and stretch marks are common side effects of stretching and expanding bellies, which deprive the skin of its natural moisture. Companies are taking advantage of this opportunity and developing natural body butter and natural stretch oil, which assist in hydrating skin, develop collagen, and heal wounds.
• Buyers are drawn to nest gift boxes, as they are appealing to the eyes. These kits contain toxin-free, natural skincare items for expectant women. As a result, manufacturers are promoting items that are Australia Allergy Certified and Dermatologically Tested to attract would-be mothers and drive revenue-generation opportunities in the global baby & pregnancy skincare products market.

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• Companies are increasing their capacity to produce foot creams and body washes. Market players are developing natural foot lotions with arginine and peppermint essential oils. By boosting blood circulation and calming fatigued muscles, these essential oils provide comfort to tired feet and swollen ankles. Shea butter and argan oil are used in new foot treatments to properly hydrate and moisturize the skin.
• Natural oils, including olive, basil, coconut, rice bran, camphor, etc. are becoming more popular in infant balms. Baby skincare products that have been dermatologist-approved are bolstering brands' credibility. Baby balms are being developed with a pH value that is gentle on the skin. Parabens, sulfates, and silicones have all been removed from baby balms by producers, which is expected to boost sales in the global market.

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Baby & Pregnancy Skincare Products Market: Growth Drivers

• Convenience, rapid penetration of Internet services, and availability of many brands are expected to drive the expansion of the eCommerce segment in the global market
• Government initiatives to develop understanding about baby cleanliness and prenatal skin care are expected to boost sales opportunities in the global baby & pregnancy skincare products market

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Global Baby & Pregnancy Skincare Products Market: Key Players

Some of the key market players are

• Earth Mama Organics
• E.T. Browne Drug Co., Inc.
• Honasa Consumer Pvt. Ltd
• Nine Naturals LLC
• Piramal Enterprises Ltd
• Himalaya Global Holdings Ltd

Global Baby & Pregnancy Skincare Products Market: Segmentation

Product Type

• Maternal/Pregnancy Skin Care
• Baby Skin Care

Distribution Channel

• Hospital & Clinical Pharmacies
• Retail Pharmacies
• eCommerce
• Others

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