Global Water Purifiers Market Forecast & Opportunities, 2011-2021: TechSci Research Report

NEW YORK, May 16, 2016 /PRNewswire/ --

Safe & clean drinking water is a necessity for human health and well-being. Deteriorating water quality of the water bodies is creating a deficiency in availability of clean consumable water across the globe. International health & environmental agencies along with government of all the economies are focusing on providing pure & safe drinking water to general public. Increasing effluent discharge from expanding industrial sector into the fresh water sources has further degraded the water quality which has necessitated the requirement for water purifiers, particularly in developing and under developed economies. The consumption of contaminated water can cause various water borne diseases which can be fatal if not detected and treated on time. The demand for water purifiers is increasing across the globe due to rising awareness level among general public regarding the consumption of impure water.

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Global Water Purifier Market: Drivers and Restraints

The prime driver for the global water purifiers market is the deteriorating water quality across the globe due to industrialization. The rising awareness level regarding the health hazards caused due to consumption of untreated water has created a surge in the demand for water purifiers. Incompetency of local municipal bodies to provide safe & clean drinking water is expected to drive the demand for water purifiers, particularly in developing economies. Less stringent environmental regulations in developing economies regarding effluent discharge has resulted in degraded water quality, thereby reducing the availability of clean consumable water. As a result, water purifiers market is projected to exhibit promising growth over the next five years across the globe. Affordability of the water purifier is a refraining factor which is expected to restrain the sales of water purifier. Growing demand for bottled water would also refrain the purchase of water purifiers across the globe. Furthermore, in addition to removing toxic substances from the water, certain essential elements may also be eliminated from the water. This has posed a challenge to the growth of membrane based water purifiers market globally.

Global Water Purifier Market: Segmentation 

The global water purifiers market is segmented on the basis of technology, sales channel and region

Based on technology, the global water purifiers market is segmented into the following:

• Membrane based water purifier
• Ultraviolet water purifier
• Media based water purifiers

Based on sales channel, the global water purifiers market is segmented into the following:

• Indirect
• Direct

Global Water Purifiers Market: Overview 

The Global Water Purifiers Market is anticipated to grow at a robust pace during 2016-2021. The increasing urbanization coupled with rapid industrialization has been major contributor to deteriorating quality of groundwater and surface water. Significant industrial growth in developing economies such as China, India, Indonesia, Iran, Uzbekistan, etc. has been augmenting the global water purifier demand in the respective regions. Additionally, growing health concerns associated with the consumption of contaminated water is instigating the demand for water purifiers globally. Depending upon the type of contaminant prevalent in the source water, three types of water purifiers are utilized by residential sector across the globe. In 2015, membrane based water purifiers, which include ultrafiltration and reverse osmosis based water filtration systems, controlled the highest market share in global water purifier in terms of value. The increasing adoption of membrane based water purifiers is due to their ability to pure highly pure drinking water. On the other hand, media water purifier controlled he largest marekt share in global water purifiers market in terms of volume due to affordable prices, portable nature and zero electricity consumption. Asia- Pacific region accounted for the largest demand for water purifiers across the globe. The rising water contamination level and inability of municipalities to provide pure drinkable water to general public has been escalating the demand for water purifiers in the region. Direct sales is the most prominent mode of selling water purifiers across the globe.

Global Water Purifier Market: Region-wise Outlook 

At present, Asia-Pacific is the leading region in global water purifier market, followed by the North America and Europe. Asia Pacific is one of the fastest growing regions for the water purifier market and China as the major shareholder. In Asia-Pacific, membrane as well as media based water purifiers are equally popular. The purchase of both the categories of water purifiers is strongly influenced by the polluted water and purchasing power of the customers across the region. Indirect sales has been the most effective and accepted mode of selling water purifiers across Asia-Pacific.

Global Water Purifiers Market: Key Players 

Key players in the Global Water Purifiers Market include 3M Purification Inc., Unilever, The Clorox Company, Culligan International Company, LG Electronics, Inc., and Eureka Forbes Ltd.

The report covers exhaustive analysis on: