Goodbaby International Appoints Jan Rezab As Executive Director and CEO, Digital Technologies

Poised to Launch Digital Initiatives under BOOM Strategy  

HONG KONG, July 27, 2016 /PRNewswire/ -- Goodbaby International Holdings Limited ("Goodbaby International" or the "Company" with SEHK stock code of 1086, which together with its subsidiaries, is referred to as the "Group"), an international durable juvenile products company headquartered in China, announces that it has appointed Mr. Jan Rezab as an executive director and CEO, Digital Technologies with effect from 25 July 2016.

Mr. Rezab will be primarily responsible for setting up and implementing the digital part of the Group's BOOM strategy, which integrates branding with the online-to-offline business model and leverages mobile devices. He will lead the Group's effort to build up an eco-system for its fans that is connected through applications and smart mobile devices.

Mr. Rezab, aged 29, is the founder and chairman of Socialbakers, one of the world's largest social analytics firms with over 2,500 clients, including half of the members of the Fortune Global 500. Socialbakers has expanded its operations to 13 offices with over 300 employees around the world. Well-known for his thought leadership in the trends, future, and societal impact of social media, Mr. Rezab has been recently added to Forbes magazine's "30 Under 30" list of young entrepreneurs.

Mr. Song Zhenghuan, Chairman of Goodbaby International said, "It is our pleasure to have Jan on the Board. I am confident that the appointment of Jan will make the Board more energetic and bring us new insights from an international perspective. It will allow us to better adapt to the dynamic market and facilitate the ongoing integration of our global businesses, thus bringing further synergies across the Group."

Mr. Martin Pos, Chief Executive Officer of Goodbaby International said, "We are pleased to welcome Jan to the management team. We believe that Jan, with his exceptional vision and knowledge about innovative digital technology, will deliver higher levels of performance and contribute substantially to our digital initiatives. We also expect Jan to speed up the Group's digital evolution and take our comprehensive competence to the next level."

Jan Rezab, the newly appointed Executive Director and CEO Digital Technologies of Goodbaby International said, "Goodbaby International is the leading company in this field, and I am excited to join the Board and help drive growth and innovation. We want to help drive innovation and build a consumer-centric, data-driven DNA throughout the company and help the entire team drive a new vision forward for 2020 and onwards."

About Goodbaby International Holdings Limited

Goodbaby International is one the world's leading global durable juvenile products companies, headquartered in China. We adopt a vertically integrated business model. The Group's core capabilities lie in research & development, design and quality manufacturing, branding, marketing and sales of juvenile products, such as strollers, children's car safety seats, juvenile household products (e.g. cribs, safety gates, high chairs and infant seats), as well as juvenile toy vehicles (e.g. stationary activity centers, tricycles, e-cars and scooters).

Goodbaby International has over 13,000 employees worldwide. It owns eight research & development centers globally, including Americas, Europe and Asia and manages sales, marketing and distribution offices in 11 countries. With this global presence, localized operations and strong capabilities in brand building, the Group has a leading position in the juvenile goods industry. Every day, millions of parents count on the quality, reliability and performance of our products.