Goodbaby International Holdings Limited Appoints Deputy Chief Executive Officer

-- Aligned with Brand-Oriented Corporate Strategy to Reinforce Overall Management Strength 

HONG KONG, Dec. 15, 2014 /PRNewswire/ -- Goodbaby International Holdings Limited ("Goodbaby International" or the "Company", SEHK stock code: 1086, together with its subsidiaries, the "Group"), a vertically integrated international durable juvenile products company, is pleased to announce the appointment of Mr. Martin Pos, founder of world's leading high-end child car seat brand CYBEX, as the Group's new Deputy CEO. The move reinforces overall management strength, and is in line with the Group's corporate strategy to upgrade Goodbaby International into a market-driven and brand-oriented one-stop vertically integrated enterprise.

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As a globally-renowned brand, CYBEX is recognized for its superior child safety features, cutting-edge design, comprehensive functionality and innovative technologies for products including car seats, strollers and baby carriers. Subsequent to the Group's acquisition of CYBEX in early 2014, it appointed CYBEX's founder, Mr. Martin Pos, as Executive Director in March 2014. He is an entrepreneur with over 20 years of industry experience including the development and management of premium lifestyle brands, most notably the global distribution, design and development of premium baby products. Since joining Goodbaby International, he is primarily responsible for the management of the Group's portfolio of global brands, and has provided great value to the Group.

In his new role as Deputy Chief Executive Officer of Goodbaby International, he will continue to ride on his expertise in branding and marketing, and be directly responsible for the Group's functions in group technical services, supply chain, brand portfolio management, global sales, as well as the human resources and information technology. He will also spearhead the consolidation of the three companies, Goodbaby, CYBEX and Evenflo to draw upon their advantageous resources and generate synergies. Mr. Song Zhenghuan, Chairman and CEO of the Group, will retain his capacity and be directly responsible for the Group's overall strategic direction and direct management of all blue-chip customers.

Mr. Martin Pos commented, "I feel honored to receive this great level of trust and excited to take on this new role. I am confident to lead this important transition and our new global strategy. Through our excellent technical and manufacturing capabilities, combined with our strong portfolio of strategic brands gb, CYBEX, Evenflo and Urbini, and our national distribution in all key global markets, we will activate strong synergies across the board. This will consequently lead to growth in revenue and profitability in our global markets. Mr. Song's well wishes will be particularly motivating as he has always been a great mentor and friend to me."

Mr. Song commented, "I first met Martin in Germany when he had just founded CYBEX, and I was immediately drawn to his charisma and the huge potential of the brand CYBEX. Martin and I have established a strong bond of trust and friendship since then and I see aspects of myself in Martin as a young entrepreneur with professionalism and drive. We share the same enthusiasm for the industry, and I am confident Martin will implement our shared vision to build a brand-new, one-stop vertically integrated enterprise with global presence and localized operations."

Goodbaby International is pleased to announce the appointment of Mr. Martin Pos, founder of world's leading high-end child car seat brand CYBEX, as the Group's new Deputy CEO.

About Goodbaby International Holdings Limited

Goodbaby International is a vertically integrated international durable juvenile products company, principally engaged in the research and development, manufacturing, marketing and sale of durable juvenile products, such as strollers, children's car safety seats, juvenile household products, and juvenile toy vehicles. The Group sells self-developed and manufactured products under its own-brands in the global market, and to its strategic partners which are world-renowned juvenile goods brands. Goodbaby International's self-owned brand portfolio includes "gb", "CYBEX", "Evenflo", "Urbini", "ExerSaucer", "CBX", "Goodbaby", "Geoby" and "Happy Dino", which has global presence, localized operations and strong capabilities in branding, research and development, manufacturing and direct national distribution. Goodbaby International is committed to providing innovative, safe, fashionable and easy-to-use products for children around the world.

For further information, please contact:

iPR Ogilvy & Mather
Callis Lau / Karen Tse / Janis Lai/ Heng Tam
Tel: +852-2136-6952 / +852-2136-6950 / +852-3920-7646 / +852-3920-7656
Fax: +852-3170-6606
Email: goodbaby@iprogilvy.com 

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