GSMA Outlines New Developments For 2013 Mobile Asia Expo

- Announces Additional Speakers, Exhibitors, Sponsors and Partners for Shanghai Event

LONDON, June 5, 2013 /PRNewswire/ -- The GSMA today provided further updates on the 2013 Mobile Asia Expo, which will take place 26-28 June at the Shanghai New International Exhibition Centre (SNIEC) in Shanghai. The GSMA named several new speakers presenting in the conference programme, introduced three new pavilions in the Expo and also announced additional companies that will be showcasing their products on the exhibition floor. The GSMA also confirmed additional partners participating in the first NFC Experience at Mobile Asia Expo, as well as in the Innovation Labs and App Planet.

"We are excited to be welcoming the mobile industry to Shanghai in just over three weeks," said Michael O'Hara, Chief Marketing Officer, GSMA. "Mobile Asia Expo is set to be an outstanding event, offering all attendees a wide variety of programmes, activities and experiences. From the exhibition floor, which includes the Connected City and the NFC Experience, to the conference programme featuring mobile industry leaders, to specialised programmes, meetings and events, Mobile Asia Expo will showcase the latest innovations and thought leadership for the region."

Leading Executives to Take the Stage
The GSMA announced a number of new speakers presenting in the Mobile Asia Expo conference programme, including several CEOs and senior leaders from companies across the mobile ecosystem as well as adjacent industries. Newly confirmed keynote speakers include:

• Guohua Xi, Chairman, China Mobile
• Sanqi Li, Chief Technology Officer - Carrier Networks, Huawei
• Mark Shuttleworth, Founder, Ubuntu

The following executives will also be speaking in the two-day conference:

• Supun Weerasinghe, Group Chief Strategy Officer, Axiata Group
• Bill Huang, General Manager, China Mobile Research Centre, China Mobile
• Shan Changsheng, Senior Engineer, Deputy General Manager, China UnionPay
• Greg Baxter, Global Head of Digital Strategy, Citi
• George Held, Vice President, Commerce, Etisalat
• Vaughan Smith, Vice President, Corporate Development, Facebook
• Selina Lo, President and CEO, Ruckus Wireless
• Caspar Luyten, Chief Regional Officer, Telefonica Asia

For the full list of confirmed speakers as well as the detailed conference agenda, visit www.mobileasiaexpo.com/conference.

NFC Experience: Bringing NFC Technology to Life
Mobile Asia Expo attendees with an NFC-enabled mobile phone will be able to take advantage of NFC technology at locations throughout the exhibition and at the Kerry Centre and nearby Kerry Shopping Centre. Through the NFC Experience, attendees will be able to download information and maps, try NFC vending machines, interact with smart posters, join in an NFC treasure hunt throughout the Expo and purchase food and beverages. Supporting partners for the NFC Experience include Samsung, Huawei, China UnionPay, Sandpay, Shanghai Pudong Development Bank and Shanghai COS Software Co., Ltd , joining previously announced Official Operator Partner China Mobile. For more information on the NFC Experience, visit www.mobileasiaexpo.com/nfc-experience/.

New Additions to Mobile Asia Expo Exhibition
The GSMA announced several new exhibitors including Amazon China, Angry Birds with Christie Digital, Dell, Facebook, Movirtu and Samsung. The Expo will also feature a number of pavilions and zones focused on specific topics or regions. The Innovation Pavilion is led by Exhibition Partner WI Harper and will include GCT Semiconductor, Just Will Studio, Maxthon Ltd., Roam & Wander, QuickBird and Quixey. DVBCN is the Exhibition Partner for the Mobile Entertainment Pavilion, with China Network Television, Coship Electronics Co, Ltd. and Yancheng BiggiFi Technology Development Co., Ltd. among the exhibitors there. Companies participating as part of the Augmented Reality Pavilion include Metaio, Senscape and Total Immersion. For full information on the Expo, visit www.mobileasiaexpo.com/expo-overview/.

App Planet: New ADCs and App Lab Sessions
App Planet presents a unique opportunity for attendees to explore the many dimensions of the ever-changing and critically important mobile apps market. The GSMA OneAPI initiative will hold an application developer conference (ADC) on Wednesday, 26 June, while Acision will host a half-day ADC on Thursday, 27 June. In the App Lab, BesTV will present three sessions on Thursday, 27 June, joining Platinum Sponsor SAP who will present a full day of sessions on Wednesday, 26 June. The Mobile Gaming Forum, on Friday, 28 June, will feature key stakeholders from across the mobile and gaming ecosystems who will share their visions for the future of mobile gaming. The Mobile Gaming Forum is sponsored by SOCO Games and Supporting Sponsor is GMGC. FabriQate will also present sessions in the App Lounge on Friday, 28 June, exploring the features and functionality of Google Glass. For more information, visit www.mobileasiaexpo.com/app-planet.

Updates for the Innovation Labs
The GSMA announced new sponsors and presenting companies in the Innovation Labs, an open stage located on the Mobile Asia Expo exhibition where companies can highlight products, technologies and services, as well as strategies to meet the needs of the mobile ecosystem. Platinum Sponsors for the Innovation Labs include Orange for Innovation Lab One and FingerQ for Innovation Lab Two. New companies scheduled to present Innovation Lab sessions are FabriQate, Freescale, GCT Semiconductor, GT Advanced Technologies, Just Will Studio, MobileMonday, MUBIQUO, Orange, Roam & Wander, QuickBird and Quixey. For more information, visit www.mobileasiaexpo.com/innovation-labs/.

Exploring Intellectual Property Rights
For the first time, the European Telecommunications Standards Institute (ETSI) and the GSMA will be joining together to host the ETSI-GSMA Intellectual Property Rights Summit 2013 at Mobile Asia Expo. This meeting will gather Intellectual Property Rights (IPR) experts from leading operators and manufacturers across the globe, providing an opportunity to address the IPR challenges affecting the telecommunications industry today. The ETSI-GSMA Intellectual Property Rights Summit is sponsored by Freshfields, Kenyon & Kenyon and Powell Gilbert. The invite-only Summit will take place 26-28 June, with the full-day programme of IPR panel discussions on Thursday, 27 June open to all Mobile Asia Expo attendees. For more information, including the agenda and how to attend, please visit http://www.mobileasiaexpo.com/ipr-forum/.

Become Part of the Connected Life
All registered Mobile Asia Expo 2013 attendees will be automatically entered into the 'Win a Connected Life' prize draw, which will take place daily in the Connected City in Hall N1. One winner each day will be selected to receive all of the following prizes: a Cisco CVR 100W wireless router, a KT Kibot2, a Samsung Galaxy tablet and a Sony Xperia Z. Three runners-up each day will receive an iPad Mini. For more information on the prize draw and the Connected City, visit www.mobileasiaexpo.com/connected-city/.

Partners Offer Broad Support for Mobile Asia Expo
Strategic Partners for Mobile Asia Expo include China Mobile Communications Association (CMCA), Internet Marketing Committee of China (IMCC), Shanghai Communication Industry Association (SCIA) and Telecommunication Terminal Testing Technology Association (TAF). Official Media Partners include BesTV, Shanghai Media Group (SMG), CNBC and Sina. China Mobile is the Platinum Event Sponsor for Mobile Asia Expo.

For more information on Mobile Asia Expo 2013, including details on how to attend, exhibit or sponsor, please visit www.mobileasiaexpo.com.

About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world's mobile operators with more than 230 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at www.gsma.com or Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com