Guinness World Records Establishes Strategic Partnership With Chillisauce

LONDON, February 22, 2011 /PRNewswire/ --

- With Photo

Guinness World Records, the universal authority on record-breaking achievement, today announces a commercial partnership with award-winning Event Management Agency, Chillisauce for the Guinness World Records Live! division of its portfolio.

Guinness World Records, best known for its annual big book of world facts, created the brand extension Guinness World Records Live! to enable commercial cliental access to the brand's high value position.

For the first time in the UK, this newly formed partnership will see Chillisauce and Guinness World Records Live! working with brands to deliver unique campaigns and events built on the concept of breaking world records.

Adam Wide, Guinness World Records Live! Creative Director elaborates:

"A Guinness World Records Live! event enables any brand to establish, reinforce or change a marketplace perception. Clients can now carry out marketing activities such as road shows, challenge fairs, new product launches or PR stunts - with the backing-power that our brand provides. Engagement is readily achieved too, while trying to break world records consumers get completely lost in the moment, we're thrilled while delivering those small yet significant slices of happiness!"

In addition to the excitement and credibility achieved through the execution of an event or campaign, clients are able to leverage the community that has been cultivated over Guinness World Records' 56 year heritage.

Access to its 12 million unique website browsers, 83 million YouTube viewers, 250 million global TV audience and 180,000 Facebook fans can deliver complete integration across all consumer touch-points.

William Bicknell, Commercial Director at Chillisauce adds:

"Where this concept differs entirely from the likes of a typical Experiential Marketing Campaign is that there's no need for persuasion or convincing. Interaction with the brand is actually sought out and that's due to the sheer power of the brand, people are completely at ease with it".

Guinness World Records publishes the world's best selling copyrighted book of all time, selling more than 3 million copies every year. It is one of the UK's best known and loved brands with a 56-year heritage in documenting record-breaking achievement and even more interestingly is the most stolen book from public libraries worldwide!

For further information see: http://www.gwrlive.co.uk  http://guinnessworldrecords.chillisauce.co.uk/

NOTES TO EDITORS

About Guinness World Records Live!

Guinness World Records Live! is a brand new, dynamic business area of the global Guinness World Records(TM) brand, which takes the magic of record-breaking straight to the fingertips of the public in an interactive, entertaining and accessible fashion. First developed in Dubai, the Guinness World Records interactive experience involves creating an environment where the public can attempt records and become genuine record holders instantaneously. Guinness World Records Live! can be set up in various places such as shopping malls, resorts, or theatres; or as a touring road show, mobile marketing campaign or corporate adjudication night. The mission is to entertain, educate and inspire people through a live Guinness World Records experience; and to celebrate ordinary people achieving extraordinary feats.

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer's Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (http://www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada's largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

About Chillisauce

Chillisauce is an award-winning London based Events Management Agency which has been in operation since 2002. Chillisauce provides a full spectrum of event services to the corporate sector such as Product Launches, Experiential Marketing Campaigns, Award Evenings, Training and Development, Incentives, Conferences, Team Building and Corporate Parties. Priding itself and being recognised as a creative leader in the events industry, Chillisauce focuses on delivering events which are unique and creative, on budget and brand while ensuring return on investment is achieved for the client. As official partners for Guinness World Records Live! Chillisauce is responsible for the operational, sales and marketing logistics of the partnership. Chillisauce is headed up by Managing Director James Baddiley, Commercial Director William Bicknell and Finance Director Matthew Hull.

A picture/s accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

    
    Charlotte Butterfill, Business Development Manager
    E: charlotte@chillisauce.co.uk, T: +44(0)207-299-1851

    Eva Kulma, Marketing & Comms Manager
    E: eva@chillisauce.co.uk, T: +44(0)207-299-1885