Has Ronaldo Turned Argentinian? "Fenomeno" Stars In New Snickers® Global Campaign

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28 Mar, 2018, 21:41 GMT

One of the biggest football strikers of all time is confused when he's hungry, kicking off a campaign, created by AlmapBBDO, to bring consumers from more than 50 countries to meet him in Brazil

SAO PAULO, March 28, 2018 /PRNewswire/ -- SNICKERS®, with its iconic global campaign "You're not you when you're hungry", is introducing a new twist - "You get confused when you're hungry." On Tuesday, March 27, Ronaldo, "o Fenômeno" (the phenomenon), was caught cheering for Argentina - Brazil's historical football rival - at an exhibition game against Spain, in Madrid. This unique scene is part of a SNICKERS® campaign – bringing together one of the best-selling chocolates in the world - and one of the greatest football players of all time.

Ronaldo launched the campaign on his social media profiles by posting a film earlier today. It starts with Argentinian fans watching a soccer match on TV. What surprises everyone is that Ronaldo is cheering among them. When he notices the confused people around him, he eats a SNICKERS®, satisfying his hunger and returning back to normal, getting pissed off by the happening.

"This exciting new campaign builds on SNICKERS®' unique sense of humor, reinforcing our global 'You're not you when you're hungry' platform. This campaign brings to life one of our main objectives: bringing exclusive experiences to our consumers and showcasing why SNICKERS® is one of the world's most beloved brands; which is why more than 50 lucky SNICKERS® fans will have the unforgettable opportunity to meet Ronaldo in-person," says Oduvaldo Viana, Mars Marketing Director, in Brazil and leader of the global project.

Kicking off this week, this campaign will take place through July 2018. To participate, consumers 18+ are encouraged to register codes present on product packaging in 50+ countries across 4 continents: America, Europe, Asia and Africa to win the chance to meet Ronaldo in Brazil in October.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned company with more than 100 years of history and owner of some of the world's most beloved brands such as M&M'S®, TWIX®, SNICKERS®, PEDIGREE®, EUKANUBA®, ROYAL CANIN®, WHISKAS®, UNCLE BEN'S®, MASTERFOODS®, ORBIT®, EXTRA®, SKITTLES® and STARBURST®. Headquartered in McLean, Virginia, Mars has revenues of more than US $35 billion from its five business segments: Petcare (pet food), Wrigley Confectionary (Chocolate, Gum and Chewing Gum), Food, Beverage and Symbioscience. More than 100,000 employees from 80 countries are gathered under the Five Principles of the company: Quality, Efficiency, Responsibility, Mutuality and Freedom, working daily to develop a mutual relationship with everyone that is related, seeking a growth from which the company is proud.

For more information on Mars, Incorporated, please visit www.mars.com.

Press contacts
Mars Brasil | In Press Porter Novelli
Bruna Hakan (bruna.hakan@inpresspni.com.br) – (+ 55 11) 3323-1608
Emilia Spirlandelli (emilia.spirlandelli@inpresspni.com.br) – (+ 55 11) 3323-1620