Healthy Ageing: the Biggest Business Opportunity for F&B in 2012? 28-29 March 2012, The Mövenpick Hotel, Amsterdam

LONDON, February 13, 2012 /PRNewswire/ --

Fi Conferences launches its first Healthy Ageing event - a timely two-day conference providing manufacturers and retailers with the insights they need to take advantage of what has been billed as one of the biggest business opportunities for the F&B sector in 2012. Product Development, Innovation, NPD and Technical professionals  will identify how to capitalise on the growing demand for healthy ageing F&B products and profit from the sky rocketing buying power of the over 50s, a consumer group  accounting for more than 50% of total grocery spend in several European countries*.  

Today's ageing population is taking a much more active, preventative approach to health and wellbeing than previous generations. Most importantly, consumers are looking towards food and drink to promote health maintenance and avoid conditions associated with ageing, ranging from weight management through to bone health, cardio health and beyond.

With the nutritional requirements of the growing ageing population receiving increased public attention and the number of food and drink products for older consumers expected to double over the next 40 years**, manufacturers and retailers must formulate healthy ageing products that fulfil consumer needs and boost the bottom line.  

To assist your successful entry into this lucrative market, Developing & Reformulating Healthy Ageing Products in F&B will provide technical insights into translating nutritional knowledge around healthy ageing into high-quality finished products. Additionally, learn how to engage consumers with healthy ageing products, ensuring strong product positioning in the marketplace. Plus, hear exclusive case studies from the retailers and manufacturers leading the way in the healthy ageing trend, including Marks & Spencer's pioneering 'Fuller for Longer' range and Benecol's cholesterol-lowering plant stanol ester products.

About Fi Conferences:

Fi Conferences is an extension of Fi Europe Exhibitions, whose food ingredients event, now celebrating its 25th year, attracts some 20,000 visitors. Fi Conferences, which runs its modular conference alongside this annual exhibition, offers topic-led conferences and workshops that focus on the hottest issues facing ingredient suppliers and manufacturers in the food and beverage ingredients industry. Fi Conferences provide the information and insights needed by R&D, product development, innovation, marketing, quality assurance and sourcing professionals at both ingredient suppliers and food & beverage manufacturers. http://www.ficonferences.com

*Ingredients Network, 2011, **Innova Market Insights, 2011

For more information and to register your interest please visit http://www.fi-healthyageing.com

For further information, please contact:
Rebecca Harvey
Conference Producer
+44(0)20-7955-3973
Rebecca.Harvey@ubm.com