House of Fraser Selects SmartFocus' Marketing Intelligence Solution to Deliver Data-Driven, Personalised Marketing

LONDON, September 29, 2014 /PRNewswire/ --

The UK's premium department store group uses leading technology to create unique shopper experiences 

SmartFocus, the global leader in intelligent, personalised, omni-channel marketing, today announced that House of Fraser, the UK and Ireland's premium department store group, has selected SmartFocus' Insights technology to gain a holistic view of their customers and continually deliver personalised interactions that increase engagement.

"Providing our customers with outstanding experiences is core to our company values and sets us apart from our competitors," said Martin Francis, Director of Online Trading at House of Fraser.

"Delivering best in class email communications was the driving force behind selecting a new partner. By using SmartFocus' innovative technology, we are able to uncover actionable insights from a wealth of customer data and deliver relevant and consistent experiences for every customer - across all of our channels."

With SmartFocus' technology, House of Fraser can analyse shopper behaviour and identify the right channels, products and offers to engage their customers for their next purchase.

"Consumers are connecting with brands via multiple channels, which means retailers must do more to drive customer loyalty," said Rob Mullen, CEO of SmartFocus.

"With sophisticated analytics at the heart of our solution, House of Fraser can harness actionable insights from multiple data customer channels to create engaging and relevant conversations no matter the channel. We're extremely proud to be their technology partner."

ADDITIONAL INFORMATION: 

SmartFocus 

SmartFocus is the leader and innovator in contextualised and personalised messages.  We have the technology to help you truly know your customer and engage them with the right message, at the perfect moment, wherever they are - in-store and online across all of their preferred channels.  SmartFocus is the Internet of Everything solution for brands.  It includes beacon technology that knows when your customer visits a physical store; real-time predictive recommendations generated at the precise moment they open your email or visit your site; and powerful insights that use smart analysis of Big Data to effortlessly generate a truly personal experience. Every year, we execute more than five million marketing campaigns, manage more than five billion customer records, and deliver more than 55 billion personalised interactions. Global brands such as French Connection, Speedo and Mercedes-Benz rely on SmartFocus to deliver business-critical, joined-up marketing campaigns that make a difference to their customers and to the growth of their business. http://www.smartfocus.com

About House of Fraser 

House of Fraser is a department store group with 59 enviable locations across the UK and Ireland plus one dot.com concept store. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for 165 years. The company announced the sale to Nanjing Cenbest on 12 April 2014 marking the exciting beginning for the company under Chinese ownership. The Group has annual sales of £1.2bn and employs 6,800 House of Fraser staff and 13,000 concession staff through 4.5 million sqft of selling space. Customers can shop at House of Fraser from http://www.houseoffraser.co.uk. During 2013, the Group opened its first international franchise store in Abu Dhabi.

For additional information, to arrange interviews or if you wish to receive relevant pictures / digital images please contact: Nick Jones, Nick.jones@smartfocus.com, +44(0)7832-115362