I LOVE NEW YORK for Marriage Equality

- is an eau de parfum that honors love, marriage … and civil rights.

NEW YORK, May 8, 2012 /PRNewswire/ -- New York State: A worldwide leader in commerce, industry, the arts--and, as of June 24, 2011, in promoting love and marriage too.  Thanks to the groundbreaking Marriage Equality Act, signed into law by a bipartisan vote on that red-letter date, gender-neutral marriages are now legal throughout the Empire State.  As the most populous state in the nation thus far to support marriage equality, we are not only holding some of the most poignant and long-awaited weddings our country--and the world--has ever witnessed, but we are also proudly setting the global pace for universal marriage equality. 

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/56125-bond-no-9-i-love-new-york-for-marriage-equality-eau-de-parfum-civil-rights 

(Photo: http://photos.prnewswire.com/prnh/20120508/MM01427 )

Equally proudly, New York State offers superlative homegrown accoutrements for joyous nuptial celebrations: champagne from the Finger Lakes region … ethical Herkimer diamonds from the Mohawk Valley for couples' engagement rings … Niagara Falls--of course--for traditional honeymoons ….  And now comes a native New York eau de parfum that celebrates our state's legalization of same-sex marriage.   I LOVE NEW YORK for Marriage Equality, as the scent is known, is the seventh collaboration between the I LOVE NEW YORK brand--a state agency--and Bond No. 9, the Manhattan-based perfumery specializing in New York-centric fragrances. 

Soft and sensual, this modern-day woody-spicy, gender free scent opens with enticing gustatory notes--mandarin, nutmeg, plum, and cinnamon bark.  These segue into a contemporary wedding-bouquet heart of classic rose and jasmine laced with ginger lily.  Then, just as a great marriage gradually evolves over time, this one endures with deeper, rich forest base-notes--cashmere wood, sandalwood, and that seductive tree resin, amber. 

Bond No. 9's superstar bottle, rendered here in bridal white, displays the iconic I LOVE NEW YORK logo with the also-iconic gay rainbow on its heart--a speak-for-itself dual image that debuted in July of 2011 to celebrate New York State's progressive spirit. 

I LOVE NEW YORK for Marriage Equality arrives on-counter July 24, 2012 and will be sold at Bond No. 9's five New York stores, Saks Fifth Avenue, Nordstrom, and bondno9.com. Price: 100ml, $175; 50ml, $105.  How better to spread this message of love and commitment than with scent--which crosses all kinds of borders magically and effortlessly?