IBC Seeks Out Visual Perception for 2011 Conference Award

LONDON, August 31, 2011 /PRNewswire/ --

The IBC2011 Best Conference Paper Award is to be awarded to Yukihiro Nishida and his colleagues Kenichiro Masaoka, Masayki Sugawara, Kohei Ohmura, Masaki Emoto and Eisuke Nakasu from NHK Science and Technology Research Laboratories in Japan. This is in recognition of their paper on Super Hi-Vision, the ultra high definition television system which is once again being demonstrated at IBC this year.

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Technical Papers offered for the IBC Conference are carefully peer reviewed to ensure that their content is genuinely innovative, relevant and practical, and only the very best of those proposed are accepted. The reviewers also consider the way that the research is presented, and the IBC Conference Award is given to the paper that combines cutting edge research with direct and engaging communication.

Before developing the Super Hi-Vision system, NHK set out to determine what exactly were the limits of human perception, and what visual and aural experience was needed to create a sense of "being there", of becoming immersed. It is this research which forms the core of the winning paper.

"We were particularly impressed with the way the complex technical parameters were explained in a clear and concise manner," said Dr Nick Lodge, chair of the IBC Technical Papers Committee. "The paper provides a perfect introduction to ultra-high definition television and the highly innovative technology designed to provide audiences with a new and immersive experience."

Yukihiro Nishida, recipient of the award, said "I am extremely honoured that this prestigious IBC Award has been given to our paper. The development of Super Hi-Vision is intended to provide a new immersive experience for viewers. Its video parameters have been designed on the basis of psychophysical studies of human vision conducted at NHK Science and Technology Research Laboratories and described in our paper.

"The Award acts as an encouragement to our work to bring Super Hi-Vision to homes. On behalf of my colleagues and co-authors, may I give many thanks to IBC."

Mr Nishida will receive the IBC2011 Best Conference Paper Award during the IBC Awards Ceremony, which takes place on Sunday 11 September at 18:30 in the RAI Auditorium. The programme will also include presentation of the IBC Innovation Awards and Exhibition Design Awards, the Judges' Prize and a Special Award, and it will also mark the presentation of the International Honour for Excellence to Sir David Attenborough.

The ceremony will end with a unique presentation on the latest stereoscopic 3D wildlife programmes presented by Anthony Geffen of Atlantic Productions. The first of these, Flying Monsters 3D with Sir David Attenborough, has already been broadcast by Sky 3D and is now on theatrical release. Atlantic Productions, with Sir David, is now working on two more stereoscopic 3D wildlife documentaries: one on the botanical wonders of Kew Gardens, featuring timelapse and macro photography; and The Bachelor King, shot on location amongst the penguins of South Georgia. Geffen will talk about the challenges of making these three very different films as well as show excerpts from each.

The IBC Awards Ceremony is free to all IBC attendees and will take place on Sunday 11 September from 18:30 in the RAI Auditorium. Find out more at http://www.ibc.org/awards.

About IBC

IBC is the leading global tradeshow for professionals engaged in the creation, management and delivery of broadcasting media and entertainment. The event's unparalleled exhibition and agenda setting conference encompass the very latest developments in broadcasting, mobile TV, IPTV, digital signage and R&D making it essential for everyone's understanding of the industry and its future.

IBC2011 Dates
Conference 8 - 13 September 2011
Exhibition 9 - 13 September 2011
http://www.ibc.org