ICONSIAM Spearheads Collaboration Between Government to Showcase the Artistic, Cultural and Historical Heritage of Thailand at 'ICONSIAM Heritage Museum'

Set as a new symbol of national pride for Thailand and its people, ICONSIAM is confident to announce ICONSIAM Heritage Museum the first of Seven Wonders, with 'first-in-world' and 'first-in-Thailand' features when completed in 2018.

ICONSIAM Heritage Museum, the country's first world class museum will cover over 8,000 sq.m. of ICONSIAM. It will become the hub of Thailand's prestigious historical and cultural heritage where art and culture will be in the spotlight. Local as well as foreign visitors will be able to witness the pride of Thailand and the elements that signify the national identity. Moreover, the museum is set to become a space where different cultures interact as well as a major tourist attraction.

Mrs. Chutrakul said, "It is the mission and ambition of ICONSIAM to create a unique project that represents the admirable identity of Thailand from every aspect. Our excellent indigenous wisdoms, intricate handicraft skills, architectural brilliance, our history, traditions, cultures etc., will be represented here. The agreement signed on June 30, 2016 is an example of how the government and private sector can work together to support the government's Public-Private Collaboration policy.

"This project aims to become a driving force that benefits the country from the economic, job creation and income creation aspects. The collaboration will reaffirm Bangkok and Thailand's position as the number one destination for cultural tourism. We believe that the alliance will bring in tourists from around the world and will definitely encourage them to come back to Bangkok over and over again. Our exhibition of national prestigious objects will surely and sustainably drive our tourism industry forward.

"It is the first time that private company proposes collaboration and becomes a driving force that showcases the country's valuable historical and cultural heritage to the world and Thai people in a tangible manner. The investment of more than Bht 500 million is not a move that seeks profit in return as part of the museum's earning from the National Heritage Gallery admission fee will be donated to the Archeology Foundation for future restorations of historical sites, artifacts and the National Museum. We hope that this museum initiative will inspire other organizations to see the value and importance of museum which is a significant symbol of the country's economic and social advancement," Mrs. Chutrakul added.

ICONSIAM Heritage Museum is designed to host 3 exhibition spaces which are 1) National Heritage Gallery; working in collaboration with The Fine Arts Department - Ministry of Culture, to exhibit artifacts that showcase Thailand's cultural heritage 2) Temporary Exhibition Gallery; to feature exhibitions from master artists and world class museums from all over the world 3) River Gallery; to present contemporary works from renowned local and international artists. It will also host art related activities.

ICONSIAM Heritage Museum will be equipped with standardised infrastructure and operation, up to par with world class museums working with renowned Lord Cultural Resources, a global professional practice dedicated to creating cultural capital worldwide to make this museum's space utilisation models, security system for valuable exhibits and quality guidelines for material used in the museum's design and construction.

ICONSIAM is a project of 'firsts' and 'bests'.  Nothing has ever been built in Thailand that combines so many world-class features, and with so many of them being done for the first time in Thailand and even in Asia.  ICONSIAM includes retail and lifestyle components and the array of first-of-their-kind attractions that are being integrated into the much anticipated project that is set to become one of the most exciting destinations in the world when completed in late 2017.

ICONSIAM is being developed by Siam Piwat, the owner and operator of prestige retail developments such as Siam Center and Siam Paragon; MQDC, the owner and developer of luxury quality residential and mixed-use projects; and multi-national conglomerate Charoen Pokphand Group.

For further information, please contact:

ICONSIAM Co., Ltd.
Natthanan Ussaneemas - Tel: +662-658-1000 ext.8202
Sireetorn Niyomsen - Tel: +662-658-1000 ext.8230