IFE Services Team Wear it Pink for Breast Cancer Charity

KNUTSFORD, England, October 28, 2011 /PRNewswire/ --

The staff at leading in-flight entertainment company, IFE Services, have worn pink for a day as part of a charity initiative by Breast Cancer Campaign.

Staff at IFE Services, the leading in-flight entertainment provider, looked pretty in pink on Friday 28^th October in a bid to raise much-needed funds for research into breast cancer.

Every year, charity Breast Cancer Campaign organises the 'Wear it Pink Day' initiative as part of its ongoing efforts to boost awareness of breast cancer and fund world-class research into the prevention, diagnosis, treatment and cure of the condition.

The IFE Services team supported the initiative for the second consecutive year. Among this year's brightly coloured collection were hats, wigs, feather boas, pyjamas and slippers as the team embraced the importance of the cause. Money was raised through sale of cakes and sweets and a collection amongst staff.

Organising the initiative this year was Clare Martin, IFE Services' Publicity Coordinator. "Breast Cancer Campaign does incredible work to find a cure for a disease that affects thousands of people every single year," said Clare. "Following the tremendous success we had last year in raising money for the Wear it Pink Day, we were determined to be involved again this year and do our bit for this fantastic cause.

"The IFE Services team really got into the spirit of the day, turning up to work in all manner of colourful pink items and we were delighted with the money we raised. Anyone thinking of taking part next year should visit the website http://www.wearitpink.co.uk and make it happen!"

In 2010, Wear it Pink raised £2million for research into breast cancer. Throughout the UK, pink-themed fundraising events were organised by schools, companies, friends and families.

For more information about IFE Services visit: http://www.ifeservices.com

For more information about Wear it Pink visit: http://www.wearitpink.co.uk

About IFE Services

IFE Services is a leading provider of in-flight entertainment solutions to the airline industry. Its focus on quality and innovation is supported by a strong commitment to customer service and investment in the latest systems and technologies.

IFE Services supplies a full range of services to enable its clients to provide a first class entertainment experience to passengers. They include movies, TV programmes, audio channels, sleep and relaxation applications, safety and destination films, portable entertainment systems, onboard publications and AVOD technical support and management.

IFE Services works with a broad client-base worldwide of 50 airlines and cruise ship operators. The company's headquarters are in Cheshire, UK with regional offices located in Madrid, Singapore, Miami and Lake Forest, California.

IFE Services is a privately owned company and part of the Travel Entertainment Group.