iForce Nutrition Brings Bodybuilding Star to UK Expo

BRADFORD, England, May 20, 2011 /PRNewswire/ -- US sports nutrition giant iForce Nutrition has arrived in the UK ahead of the BodyPower Expo in Birmingham, with rising bodybuilding star Dusty Hanshaw flying the flag for their products.

IForce enjoys widespread distribution of its sports supplements (http://www.predatornutrition.com/) through UK-based Predator Nutrition. This weekend, at the Birmingham NEC, the two companies will be showcasing products like iForce's flagship pre-workout booster, Maximize, with Dusty Hanshaw in attendance to show just what can be achieved through its use.

This week the imposing presence of Dusty Hanshaw made a big impact when he paid a visit to Predator Nutrition's Bradford city centre store and he was in buoyant mood ahead of the Expo.

He heaped praise on the UK approach to bodybuilding, saying: "What I see in the UK competitors is that here the bodybuilders get in better shape, a lot leaner, the way it should be. I feel I would fit in better here than I do at home.

"I think at home the amateur bodybuilders tend to fall in love with the scale and want to come in at a certain weight, so they're not as lean as they should be. Whereas here, everyone is just in shape. I mean really, really in shape. They just don't get enough press in the US to have the impact when they come over."

He added: "Here, people look at me funny walking down the street, whereas nobody pays attention to me at home!"

The BodyPower Expo brings together the great and the good of the UK bodybuilding industry to discuss new innovations and products that are helping athletes to achieve their goals.

Predator Nutrition's reputation in the industry is impeccable, thanks to the hard work and dedication of former British American Football star Reggie Johal, who founded the company in 2008.

He explained the importance of the BodyPower Expo to his company and hailed the new deal Predator Nutrition has just signed to become the official distributor of Omega Sports products, adding another string to a bow that already includes the likes of iForce Nutrition.

He said: "BodyPower is the UK's largest event for our industry and we look forward to it immensely every year.

"This year's event comes at a great time for us, having just agreed our deal with Omega Sports. We are delighted to be able to offer our loyal customers a vastly increased and improved product range, as well as an even deeper wealth of knowledge and expertise, thanks to the resources of Omega Sports."

He added: "We will be showcasing some hugely exciting new products at BodyPower and we can't wait to meet up with old and new friends to show them what we've been up to over the last 12 months."

Dusty Hanshaw's presence at the BodyPower Expo will give many aspiring UK bodybuilders a taste of what they can aim for, but the man himself is looking forward to an exhibition in a country that is not as complacent about bodybuilding as his homeland.

He said: "The goal of this time is for me to enjoy the difference. One thing we see in the States is that we're spoiled there, in that the Expos are constant and the athletes are constant, so it's not that exciting for anybody. They come to your booth and want something free. They say thank you and that's it.

"Whereas here, from talking to some of the people here, they are passionate about what they're doing and they want to know how it works. It seems to me - and this is from the outside looking in - the passion for the process of the sport might be bigger here."

He added: "I get on some of the UK bodybuilding boards just to follow along because to me the guys are getting it. There's a reason why they are so in shape because that's how it works."

Contact: Hassan Muzaffar, Hassan@predatornutrition.com +44(0)1924-428420