IMS Research Launches New Consulting Approach to Identify Better Business Growth Opportunities

AUSTIN, Texas, February 16, 2011 /PRNewswire/ -- IMS Research (http://www.imsresearch.com/) today announced the launch of its new Strategic Market Assessment (SMA) service, which will form the cornerstone of the company's continued expansion into strategic consulting. SMA will provide clients with objective, detailed and clear recommendations for the best markets to focus on to achieve profitable business growth.

When asked what benefits a Strategic Market Assessment offers over other strategic consulting approaches, IMS Research President, Ian Weightman, said: "Each SMA we conduct for a client can draw upon the expertise of over 100 IMS analysts located around the world, plus over 250 reports and databases covering virtually every electronics and industrial automation product. We are uniquely placed to explore all possible opportunities that fit with our client's core objectives, and to consider multiple criteria in order to make very specific strategic recommendations. Feedback from clients has been that most of the engagements they have undertaken with firms that use a more traditional strategic consulting approach have tended to result in generic recommendations that lack clarity in how they were arrived at - so crucial in allowing businesses to judge the value of a recommendation."

The Strategic Market Assessment service is so effective at delivering actionable recommendations because it relies on a proven methodology developed from IMS's own consultancy projects. It uses a five stage process, with detailed feedback being given to the client after each stage to ensure that the process is transparent and flexible. Each SMA project is managed by one of IMS Research's experienced Research Directors who coordinates the analyst teams that work on the project.

IMS Research has already begun offering the SMA service to its key clients, and the very positive response it is receiving has led it to extend the offering to all sizes of company that are involved in any electronics or industrial automation market.

About IMS Research IMS Research is a leading independent supplier of market research and consultancy to the global electronics industry. Our team of over 100 analysts provides syndicated market studies, custom research and consultancy services to help our clients better understand markets and shape their business strategies. With proven track record, we work with clients in over 50 countries.

About IMS Research

IMS Research is a leading independent supplier of market research and consultancy to the global electronics industry. Our team of over 100 analysts provides syndicated market studies, custom research and consultancy services to help our clients better understand markets and shape their business strategies. With proven track record, we work with clients in over 50 countries. http://www.imsresearch.com