Infobip Announces the Launch of Centili, the New Mobile Payments Service for Digital Goods

LONDON, BARCELONA, Spain and PULA, Croatia, February 28, 2012 /PRNewswire/ --

Infobip, one of the world's fastest growing messaging providers, today announced the launch of its new mobile payments service for digital goods, dubbed Centili.

Completely developed in-house, Centili harnesses the direct mobile billing technology (carrier billing) which enables mobile payments by charging the user's prepaid or post-paid mobile account.

By using direct relationships with mobile operators, Centili opens a way to disrupt the payments space by enabling merchants to easily monetise their services without the need for a credit card.

This service brings significant benefits to the entire ecosystem - merchants, developers, aggregators and mobile operators - by connecting online commerce and mobile operators worldwide. All the participants create new value and a significant revenue stream by providing new, previously untapped services.

In the words of Infobip's CEO Silvio Kutic: "We've been in mobile for quite some time now, following and very often anticipating trends. Now we've translated our experience in mobile into this versatile and reliable mobile payments system, bridging the gap between merchants and mobile operators."

Centili is the direct answer to the needs of the market. Merchants and developers are provided with a wide range of options, from an easy to integrate self-care portal enabling instant service setup and activation, to web widgets, APIs or in-app mobile purchasing. Centili supports different currencies and tax rates for international merchants.

An inherent part of Centili is cGate, a payments gateway that provides mobile operators with a direct mobile billing experience. cGate is provided as a hosted or cloud solution, bringing a carrier-grade service quality with versatile technical features for a high security and anti-fraud mechanism.

Infobip announces Centili during its exhibition at the Mobile World Congress in Barcelona. MWC is the world's largest and most important stage for the mobile industry, and mobile payments are one of the leading topics at this year's event. Infobip is exhibiting at stand no. 2B01.

For more info, visit us at http://www.infobip.com and http://www.centili.com.  

Infobip is a global telecommunications specialist providing a cutting edge Mobile Services Cloud enabling seamless integration between enterprise and mobile network operators. Infobip's entire portfolio of services and solutions is designed and developed in-house and draws on extensive experience gained in this market segment.

By adopting a regional approach with dedicated development and support Infobip is able to provide clients worldwide with carrier-grade quality, reliability and flexibility whilst at the same time understanding and incorporating local requirements.