LONDON, November 19, 2013 /PRNewswire/ --
A new survey conducted for young driver insurance firm ingenie found that over half of young people admit to using their phone handset while driving -and most are reading text messages or using apps.
(Photo: http://photos.prnewswire.com/prnh/20131119/653893-INFO )
The findings come as Road Safety Week begins and the black box insurance brand, which is fast becoming the go-to choice for young drivers, is campaigning to raise awareness about the dangers of being distracted behind the wheel.
OnePoll surveyed 1,000 young drivers on behalf of ingenie. The survey found that, while 89 percent of young people get annoyed when they see someone else using the phone behind the wheel, 50 percent admit to using their own phone to read text messages while driving and 37 percent admitted to sending text messages when behind the wheel.
Meanwhile, nearly 75 percent admitted they often or occasionally use the Maps app on their smartphone to get directions while driving, as a substitute for a sat-nav.
And it's not just navigation. Significant numbers of young drivers admitted to using mobile apps while on the move, including Facebook, WhatsApp, Snapchat, Instagram and Twitter.
Around 25 percent of those surveyed admitted to using music ID app Shazam to identify songs on the radio. And 17 percent even admitted to occasionally playing Angry Birds while driving (*see full table).
By contrast, far fewer young drivers admit to taking calls without a hands-free system, with only 16 percent of young people saying they often or always make calls in this way.
Aside from smartphones causing distractions while driving, three-quarters of young drivers said they often felt distracted when they had a car full of passengers.
Richard King, founder and CEO of ingenie, has reacted to the findings: "The results of our survey are shocking. The research suggests that, while most young people now accept they shouldn't take calls while driving, there's still work to be done to encourage them to think in the same way about texting and apps. There is a need to better inform young drivers about the risks and that's why today we're launching our #DontDriveDistracted campaign. Our message is simple- take away the temptation by keeping your phone on silent and put it away out of sight."
Quentin Willson, motoring expert says: "These figures serve to underscore the simple fact that more must be done to educate inexperienced young drivers about the dangers of being complacent on the road. Being distracted behind the wheel, even for just a split second by a text message, can have life-changing or even fatal consequences. I for one would like to see the government doing more to teach our children about the dangers of the road in school at a younger age but, in the absence of that, it's great to see companies like ingenie raising awareness."
*1. Young people surveyed admit to using the following Apps:
App While Driving While in traffic
WhatsApp 30% 41%
Facebook 28% 48%
Snapchat 25% 36%
Shazam 25% 29%
Twitter 24% 39%
Spotify 23% 27%
Instagram 22% 31%
Vine 20% 25%
YouTube 17% 24%
Angry Birds 17% 22%
Notes
About ingenie
ingenie is an innovative new way of insuring young drivers. We exclusively insure 17 to 25 year olds who often struggle to find affordable premiums elsewhere. Our policyholders join a community of young drivers who benefit from ingenie black box telematics technology that constantly assesses their driving performance.
We build a picture of a driver's individual style, awareness and safety on the road, rewarding those who drive well with cheaper insurance premiums and helping those who need improvement become safer.
ingenie's efforts to improve road safety have been recognised with a Prince Michael International Road Safety Award for 2013.
Established in late 2011, ingenie offers a disruptive, fresh way of providing car insurance to young people and has quickly become a powerful digital brand in its own right.
The company counts footballer turned broadcaster Gary Lineker among its high-profile investors and ambassadors. Williams F1 is a key partner assisting in the development of telematics, high-profile brand promotion and road safety. The company is also backed by leading figures from UK business, including Sir Martin Broughton, Chairman of British Airways.
Useful Links
ingenie - http://www.ingenie.com
Distraction campaign by ingenie -http://www.ingenie.com/dontdrivedistracted
PR Contact
Will Powell
Influence Associates
will@influenceassociates.com
T +44-(0)207-287-9610
M +44-(0)7763-753800
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