Instinctif Partners Launches IR Optic to Strengthen Client Interaction With the Global Investment Community

DUBAI, United Arab Emirates, November 21, 2018 /PRNewswire/ --

• IR Optic enables clients to reassess IR strategies in response to powerful forces that are changing the nature of investor engagement 
• The perceptions gathering tool helps empower IROs to adapt to a post-MiFIDII environment 
• 12 key metrics analyzed to measure investor sentiment and connection with equity story 

IR Optic, a new tool to track investor sentiment developed by Instinctif Partners, is being rolled out to clients globally. The powerful diagnostic tool applies qualitative and quantitative techniques to independently measure investor sentiment and deliver specialized recommendations to maximize clients' interaction with the global capital markets.

A wave of investment community trends and regulatory changes are forcing debt and equity issuers to take more direct control of their institutional marketing efforts. IR teams are having to do more with less to stand out from the crowd just as competition for capital is intensifying. Furthermore, against the backdrop of MiFIDII, an increasingly time-poor buy side community is changing its approach to corporate access, which provides issuers with the opportunity to discuss innovative new ways to access market participants directly.

IR Optic is a diagnostic tool that prioritizes IR activity by efficiently benchmarking and tracking investor sentiment and recognizing share price triggers at key moments in time on a regular or intermittent basis. The tool helps identify knowledge gaps and points of disconnect during digital and verbal interaction with the investment community before findings are ultimately feeding into a well-informed and optimized IR strategy.

Mark Walter, Partner at Instinctif Partners, commented, "The IR function is growing in prominence by the day, just as the very nature of investor interaction is changing. Issuers have to develop a far more direct interface with the market using resonant and digestible equity stories and the latest communications techniques to capture the imagination of pitch-fatigued investors.

"IR Optic offers an alternative and cost-efficient approach to tracking sentiment, getting to the heart of issues that matter most to investors and ensuring that IR resources are maximized. The process is conducted by experienced IR professionals from Instinctif who are sensitive to respondents' time constraints and sensitivities, before providing recommendations that are actionable and impactful to client IR programs." 

Samantha Bartel, Managing Partner at Instinctif Partners MENA, commented, "We see great potential for this toolkit in the MENA region. Despite improving governance, reporting and rapidly maturing IR capabilities, there is more to do when it comes to aligning IR resources with investor needs and indeed using IR as a tool to maximize stock valuations. IR is far more than a reporting function. A strong IR strategy can generate interest in a stock by bringing equity stories to life by combining engaging investor focused collateral with excellent storytelling. IR Optic is an important first step in an issuer's journey as it provides insight into what is required to build a strong IR framework and gain an understanding into investor sentiment.

The service will also be invaluable in ensuring that MENA issuers adapt to a post MiFIDII environment with a fresh and proactive approach to IR. The region already boasts an attractive investment case and I'm certain this new service will facilitate sustained market growth."  

Notes for editors on Instinctif Partners: 

Instinctif Partners is a leading international business communications consultancy with six practice areas: capital markets, corporate, public policy, content & creative, engagement and insight & research. It is a specialist in reputation, influence and engagement. It works with clients across multiple and complex audiences combining deep insights, expert storytelling and creative delivery to change behaviours, emotions and perceptions. Instinctif Partners currently employs 450 people in 15 offices across eight countries across Europe, Middle East, Africa, Asia and North America. The company is one of the fastest growing consultancies in its industry, and in the past year alone has won or been shortlisted for over 30 awards, recognising both client work and the growth of the business as a whole. Accolades include International Agency of the Year 2018 & 2017 at the PR Week Global Awards, Outstanding Large Consultancy of the Year 2018 at the CIPR Excellence Awards, Corporate Consultancy of the Year 2017 at the EMEA SABRE Awards, and City Agency of the Year at the PRCA City and Financial Awards 2016 & 2017. Instinctif Partners also won Gold at the PR Week Best Places to Work 2018 for Large Agency and was named by the London Stock Exchange as one of 1000 Companies to Inspire Britain.

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