Internet World's Mobile Marketing Strategies: Effectively Leveraging the Mobile Channel to Engage Your Audience

LONDON, September 28, 2012 /PRNewswire/ --

- 20-21 November 2012, Millennium Gloucester, London

The UK mobile marketing industry is currently worth over £330 million. As recently as 2010, the sector was worth just £85 million per year and this phenomenal growth is set to continue.

However, with so many different mobile channels available, it is not enough to rely on the off-hand assumption that this app will work or that that mobile website is all we need.  To ensure businesses stay ahead they need to understand the mobile channel's full capabilities, determine what will make their target audience's tick and develop a mobile marketing strategy that will unlock a brand's full potential and drive the outcomes that matter most to the business.

Internet World, officially Europe's largest and longest-running event for digital marketing and online business, is running its second annual conference focused on Mobile Marketing Strategies, giving the opportunity to hear how brands from across a number of different industries including Waitrose, Visa UK, Telegraph Media Group, Vouchercodes.co.uk and more are leveraging this unique and multi-faceted channel to drive customer engagement and optimise revenue.

"This conference provides a great opportunity for cross-industry brands to learn how to drive engagement and revenue through mobile marketing." said Conference Editorial Manager, Marie Simpson. "Internet World recognises the need for companies to really capitalise on this booming platform, and this conference provides the ideal content to inspire integrated mobile and multi-channel strategies."

Taking place in the Millennium Gloucester in London 20-21 November 2012, professionals in marketing, digital, mobile, online, e-commerce, mobile, e-business, social media and customer engagement will find out about new and emerging technologies and the impact that these will have on the strategies already in place, gain the know-how needed to develop an effective business plan around mobile marketing and hear cutting-edge case studies from experts who have savoured the success of using this marketing channel effectively.

Find out full details and register at http://www.mms-conference.com

Marketing Enquiries: UBM Conferences, Sarah Butler, Tel: +44(0)20-7955-3913, Email: sarah.butler@ubm.com; Speaking Enquiries: UBM Conferences, Nicola Bowen, Tel: +44(0)20-7560-4313, Email: nicola.bowen@ubm.com; Sponsorship Enquiries: UBM Conferences, Ince Saleem, Tel: +44(0)20-7560-4134, Email: ince.saleem@ubm.com