IPRA Golden World Awards 2017: For Campaigns, Products, or Services That Deserve to be Recognised Internationally

News provided by

www.ipra.org

03 Apr, 2017, 11:01 GMT

LONDON, April 3, 2017 /PRNewswire/ --

Research shows that the race for a corporate brand, NGO or an individual's endeavour to be known and understood internationally, becomes significantly easier to achieve if the company wins a top international award. IPRA, the International Public Relations Association, is the leading global network for Public Relations professionals. Since 1990 IPRA has organised the annual Golden World Awards (GWA) for excellence - PR's global awards scheme.  This global scope and long history offers brands a vital winning edge.

The team from FleishmanHillard celebrate their 2016 Grand Prix for the "Philips Breathless Choir" a group of 18 people for whom breathing is a constant challenge and how they learnt to sing. https://www.youtube.com/watch?v=E2A-nVYhP_0 (PRNewsFoto/www.ipra.org)
The team from FleishmanHillard celebrate their 2016 Grand Prix for the "Philips Breathless Choir" a group of 18 people for whom breathing is a constant challenge and how they learnt to sing. https://www.youtube.com/watch?v=E2A-nVYhP_0 (PRNewsFoto/www.ipra.org)
Agency Stratcomm Africa and Access Bank, Ghana celebrate the IPRA UN Award for their empowering women campaign "Colour Me W". https://www.ipra.org/shop/product/colour-me-w-pdf/ (PRNewsFoto/www.ipra.org)
Agency Stratcomm Africa and Access Bank, Ghana celebrate the IPRA UN Award for their empowering women campaign "Colour Me W". https://www.ipra.org/shop/product/colour-me-w-pdf/ (PRNewsFoto/www.ipra.org)
Agency Weber Shandwick celebrates multiple wins at the 2016 GWA Gala. https://www.ipra.org/golden-world-awards/gwa-gala-2016/ (PRNewsFoto/www.ipra.org)
Agency Weber Shandwick celebrates multiple wins at the 2016 GWA Gala. https://www.ipra.org/golden-world-awards/gwa-gala-2016/ (PRNewsFoto/www.ipra.org)
The team from FleishmanHillard celebrate their 2016 Grand Prix for the "Philips Breathless Choir" a group of 18 people for whom breathing is a constant challenge and how they learnt to sing. https://www.youtube.com/watch?v=E2A-nVYhP_0 (PRNewsFoto/www.ipra.org) Agency Stratcomm Africa and Access Bank, Ghana celebrate the IPRA UN Award for their empowering women campaign "Colour Me W". https://www.ipra.org/shop/product/colour-me-w-pdf/ (PRNewsFoto/www.ipra.org) Agency Weber Shandwick celebrates multiple wins at the 2016 GWA Gala. https://www.ipra.org/golden-world-awards/gwa-gala-2016/ (PRNewsFoto/www.ipra.org)

     (Photo: http://mma.prnewswire.com/media/485411/IPRA_GWA_1.jpg )

     (Photo: http://mma.prnewswire.com/media/485412/IPRA_GWA_2.jpg )

     (Photo: http://mma.prnewswire.com/media/485413/IPRA_GWA_3.jpg )

IPRA President Bart de Vries says: 'Earning the highest recognition of communication professionals worldwide and seeing your best work recognised is the greatest stimulus possible to excel in your career and your company's corporate brand confidence'. The Golden World Awards for 27 years, are front runners in just this sort of recognition:

  • The GWA entry process is a set of simple questions.
  • A choice of 30 categories covers every possibility with agency submission separated from in-house submission.
  • There's no limit to the amount of categories one can enter with the same campaign.

IPRA board member, Jacqueline Purcell explains: 'A media relations campaign that is also charitable in nature and which then unexpectedly becomes a well-managed crisis, can enter three separate IPRA categories with some adjustment and repositioning of the content'.  LINK

Categories have evolved to include: technology, social media and innovation, as well as 'PR on a shoe string budget'. Supporting evidence is easily submitted online and thereafter judges select a short-list based on 6 criteria. Finally the judges meet face to face with characteristic vigorous debates to select the winners including two special awards: the United Nations Award for PR with an objective of meeting one of the UN's Sustainable Development Goals and the annual IPRA Grand Prix for the best of the best in 2017. Winners receive invitations to attend the star-studded GWA Gala dinner: this year in Sofia, Bulgaria. That is when the award winners experience the recognition and glamour of front-page publicity.

Deadline for submissions is: 15 May 2017.

Contact: info@ipra.org, Tel: +44-1634-818308, Janice Hills