IQPC Launches Brand New Event: Player Retention Strategies for Online Gaming

LONDON, June 27, 2011 /PRNewswire/ --

With the iGaming business growing, the topic of player retention and customer management is top priority for industry leaders. As competition increases, there is a great need for online gaming companies to reinvigorate player bases and keep their customers interested.

In an interview Michael Braga, Founder of the Motive Marketing Services Company, explored why a player focus is so important: "Operators are giving the player too rich an expectation that they cannot deliver on. For example, a big offer: wagering restrictions, withdrawal restrictions, terms and conditions, so...operators tend to out-beat each other and outperform each other and start to groom players to expect more and more free cash, by engaging in free cash wars, both in advertising and in their retention promotions."

Chris Wesson, Founder of Little Star Media, also outlined the importance of player retention in a recent interview with IQPC, which was conducted in the build-up to the Player Retention Strategies for Online Gaming Summit. Wesson explained:

"The focus of this whole conference is correct. It’s about how essentially to make more money out of your players on your database and how to extend the lifetime, and I think that is a very key topic."

Wesson continued "As an affiliate we’re seeing that the average player value is a little bit lower than it used to be and all working together and focussing around what we can do to extend the lifetime of players is a very sensible approach."

IQPC's Player Retention Strategies for Online Gaming Summit is taking place in London on the 19th and 20th July and is the only event designed to enable customer experience professionals to improve customer service efficiency, boost player confidence, retain and increase player lifetime values.

The interviews with Michael Braga and Chris Wesson are available on the event website. For more information about the event visit http://www.playerretentionevent.com/pr.

About IQPC

IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programs, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC produces more than 1,500 events annually around the world, and continues to grow. IQPC leverages a global research base of best practices to produce an unrivalled portfolio of conferences. http://www.iqpc.com.

Media contact: Viktoria Strandlund, +44(0)20-7368-9300, viktoria.strandlund@iqpc.co.uk or visit http://www.playerretentionevent.com/pr.