Israel-Based Matomy Media Group Continues Expansion to Benelux and Nordics, Announces Joint Venture With YD Group and Launch of Affiliate Network Matomy Market in Amsterdam

AMSTERDAM, May 31, 2011 /PRNewswire/ --

- Expected 2012 Revenue From Matomy Market in Amsterdam Estimated at $10M

Matomy Media Group CEO, Ofer Druker and YD Group CEO, Mendel Senf announce today a joint venture between Matomy Media Group and YD Group to launch Matomy Market in Amsterdam a localized affiliate network specializing in providing affiliate marketing solutions to the growing performance market in Benelux and Northern Europe.

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The Dutch affiliate market alone resulted in more than 100M Euro in commissions in 2010, and according to the Dutch IAB report Affiliate Marketing Monitor, this market will continue its rapid growth.

"Opening a local affiliate network in The Netherlands, one of the world's most technologically advanced and prolific centers of innovation, is something we've wanted to do since we first started in the business." says Ofer Druker, "YD Group's founders have deep roots in the online advertising industry, and understand the global performance market. The decision to collaborate with YD Group and open a branch in Amsterdam was supported by the strong ties between by our two companies and the opportunity we saw in entering the Dutch market on a local level. We have had major success with our branches in Madrid and Mexico City and we are proud to include Amsterdam."

Matomy Media Group's offering to advertisers includes affiliate network and affiliate tracking platform Matomy Market, display ad network Matomy Media, virtual currency monetization platform Matomy Money, and mobile marketing solutions provider Matomy Mobile.

YD Group, a real-time media agency group, was founded in 2008 as Yieldivision by Mendel Senf and Niels Baarsma. Following two years of licensing Matomy affiliate platform, YD Group has chosen Matomy Media Group as their partner for affiliate services. Both companies are focusing on growth of their affiliate activities in the Benelux and Nordic markets. In order to realize this growth, YD Group and Matomy Media Group have set up a joint venture, opening the Amsterdam branch of Matomy Market". The joint venture will operate independently of YD Group's core business, enabling the YD group to focus on its real-time media buying activities while growing their affiliate business.

"We chose Matomy Market's affiliate tracking platform already two years ago and observed early, sustainable success in the growing European affiliate market with daily deal, gaming, Telco and travel advertisers." adds Remmert Oosterling, appointed Sales Director of Matomy Market in Amsterdam. "The platform is sturdy enough to handle steady expansion in activity, and the multicurrency and multilingual support are exactly what is needed in a European market. By integrating with Matomy Market and launching the Amsterdam branch we are able to offer our experience as a local company and strengthen our offering to advertisers with the diverse marketing solutions and global scale that Matomy Media Group provides."

Meet Matomy Market at Affiliate Dag, Amsterdam, May 31st, 2011, in the main conference hall. For more information please visit http://www.matomymarket.nl

About Matomy Media Group

With a long-standing history in online advertising, stemming from true start-up roots and growing into a multinational corporation with over 200 employees worldwide, Matomy Media Group provides a single, convenient gateway to effective digital advertising

Matomy Media Group challenges the marketing functional silos status quo and enables advertisers and agencies to manage and optimize performance-based campaign driven by user engagement opportunities. Working globally across web, social media and mobile platforms, the Matomy Media Group offers brand and direct response advertisers as well as agencies a range of opportunities including a performance-based affiliate management platform and network, display advertising, search marketing, alternative payment solutions and mobile advertising.

About YD Group

YD Group is active in the European performance market. The agency delivers advertisers performance and branding results from real-time media buying services. Since 2010 YD Group brought focus into its activities by offering real-time media agency services using proprietary targeting technology. YD Group is dedicated in delivering results to direct advertisers throughout Europe. This year YD Group has started its EU expansion in the German and Spanish markets

Contact: Mor Meroz, Marketing Manager, T: +972-77-3606160, Mor.m@matomy.com .