Italian Pharma CEO Picks Up Two Top Business Awards

     (Photo: http://mma.prnewswire.com/media/507545/BWM_Massimiliano_Rocchi_CEO_Accord.jpg )

The man at the helm of Accord Healthcare Italia, Rocchi is the winner of Business Worldwide Magazine's Most Innovative CEO of the Year and Growth Strategy CEO of the Year, Italy. It is remarkable achievement for him and the Company, considering the pharma market in Italy is placed fifth internationally and has seen the country's highest growth in export sales for the past five years.

Rocchi's acute business sense and enthusiasm has seen Accord Healthcare Italy rise to sixth place in the country's hospital generics market, in just eight years.

In response to the news that Rocchi had received two Business Worldwide Magazine awards, he expressed his delight, both for himself and for the Company.

He also added: "The key for staying at the top of your game in business is to never take your eyes off the ball. I realised that with the onset of the web, logistics was always going to be a key driver in whether or not a company choses you over your competitor."

The spokesman for BWM congratulated Rocchi on his awards saying: "Accord's rise within an already tough market has been pretty phenomenal and doesn't look like stopping any time soon. Quite the opposite, in fact."

"We wish Massimiliano well for the company's future conquests."

The company deals almost exclusively with hospitals in Italy. It has three European manufacturing plants in Europe and a distribution centre around an hour's train journey outside London, allowing Accord to become incredibly efficient when it comes to distribution. This extraordinary feature not only allows the Company to get a product from point A to point B very fast, but the money saving aspect means this is a less expensive product than current pharmaceutical companies are able to offer. This fits in perfectly with hospital procurement protocols where management is encouraged to purchase the most 'economically advantageous product'.

But it's not only in terms of distribution and the company's vertical integration model that Accord's strategy excels in; Rocchi always insists that it is crucial that there is never a delay in launching new products in order to prevent the company missing out on crucial market share. The next step will be for Accord to hit the until-now very unimpressive generics pharmaceutical market in Italy.

The long-term future of this fast-growing company will focus on logistics. In the meantime, they are also considering a more dedicated tendering role.

More information on this ambitious CEO and Accord itself can be found at www.accord-healthcare.it

An article on the company can also be found on BWM website

http://www.bwmonline.com/2017/05/02/competitive-advantage-through-logistics-in-italian-healthcare/

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Contact
David Jones
Awards Department
E: david.jones@bwmonline.com
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